Nestlé is among vendors what WalMart is to supply chain

   It doesn’t miss a niche. There was a decade or so, recently passed, when global was becoming inextricable. Nestlé’s self styled “glocal” approach seems birthed of hard work to right that course early on, allowing localization development to be the face and expression of what remains one enormous company.
   With hundreds of factories, and the catering focus to culture established, it continues the innovation strategy of extending possibilities within its existing line.
   I would love to know that its sensitivity to going green echoes its sensitivity to its consumers. While that escapes the article, it is nonetheless no wonder Fortune's number one globally most admired company eleven of the last twelve years has been Nestlé.
   Notice how minimized a selling effort becomes when it’s “already sold” (when it is what folks want)? It pays huge to pay attention to what your customer wants.

Nestlé: Tailoring products to local niches

By Beth Kowitt, July 2, 2010: 10:18 AM ET –http://money.cnn.com/2010/07/02/news/companies/nestle_refreshes_brand.fortune/index.htm.

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