Culturally Responsive Marketing & a textbook in Indonesia [part 02 of 05]

Literature Review


The purpose of the inquiry is to:

• seek out anything inherently, specifically noteworthy about this business focus

• deconstruct any significant differences found in this focus versus generic business

• establish a collection of material with an eye toward a dissertation

A bibliography of this course referring to this Literature Review appears in appendix 02. Across the last two months, this author has found an expression of primary research hitherto unexercised. No less than at least three separate databases were established. There is a reasonable expectation that these will grow, becoming significant reference, and is likely the greatest immediate expression of the literature reviewed.

Throughout the class this writer has returned repeatedly to the one product for which there was motivation to research, a textbook (the outline of which is currently being examined). To this end, naturally the publisher, with whom there is an interaction, became a keystone reference. However, any source that would forward the creation of the text was as treasure found. Such items included, (but were not restricted to), (the) American Marketing Association, Arts Business Institute, Global Marketing Strategies, Word of Mouth Marketing Association and World Business Culture. The three marketing sites should prove especially useful heading toward dissertation. While there were many marketing websites, or sites purporting to celebrate marketing, that surfaced across the last two months, the aforementioned sites proved to be iconic reference.

Another genre of first tier websites would include Executive Planet, Hofstede, G., Inglehart , R., Kwintessential Ltd. and NationMaster.com. The nature and value of these websites in particular assures their continued reference, well into the future.

Also in the first tier would be reference books: Cheeseman, H. R. (2009). Contemporary Business and Online Commerce Law (6 ed.), Edwards, B. (1979). Drawing on the Right Side of the Brain (1st ed.), Hill, C. W. (2008). (Ed.), Global Business Today (5th ed.), House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. . (2004). Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. In Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies, Peng, M. W. (2009). Global Business and our own Usunier, J., & Lee, J. A. (2005). Marketing Across Cultures (4th ed.).

Among the most notable references that were Indonesian-specific, are the following: Bharat Book Bureau, Global Business Indonesia, Indag - Ministry of Industry and Trade, Infomedia’s Yellow Pages Indonesia, Netcode, Inc.’s ZipLeaf, PPPI (the Indonesian Advertising Agency Assoc.) and the United States - Indonesia Society.

As part of a critique of the balance of what constitutes this bibliography for this course, various reasons are associated with the balance, the omissions. In some instances the reference was a "one-off", something dug up to address a specific need for which standing upon the digestive result there is now an opportunity to move forward. On the other end of the spectrum are the relatively useful, (e.g., Friedman’s The World is Flat, Martindale.com, the works of Gladwell, Pink, Senge, Porter and Godin), although these also have been assimilated into understandings, upon which forward momentum continues.