Tight super-nice little campus that only gives out Masters degrees (hope to see you all who can make it next Tuesday!!! - There'll be lots of food!!!)
Showing posts with label Education. Show all posts
Showing posts with label Education. Show all posts
Wednesday, July 13, 2011
Friday, June 17, 2011
A Qualitative Research Literature Review [5 of 5]
References
Creswell's five approaches is a (perhaps the) comprehensive work on qualitative research, written in such a way to assure the organic qualities and nature of such projects. The work’s structure supports its readability.
Creswell, J. (2006). Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc.
This writer still questions this work by Heimtun. As a single overseas eating, "alone" this writer never had an issue. Certainly, this writers experience did not carry with it emotional baggage, let alone loneliness, under similar circumstances. Granted, I am a man, but then again so too is this article's author (who, curiously, is only dealing with women).
Heimtun, B. (2010). The holiday meal: eating out alone and mobile emotional geographies. (Qualitative research (grounded theory). ISSN: 02614367). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
If there is a quintessential mystery as regards the creative process in relationship to culinary experiences, then this is smart and highly readable article solves that mystery (this writer was so impressed he forwarded a copy to his wife, sister and mother).
Horng, J., & Hu, M. (2008). The Mystery in the Kitchen: Culinary Creativity. (Qualitative research (grounded theory). ISSN: 10400419). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Despite not having a personal experience of learning anything new, something as academic as the deconstruction of the current ethanol supply chain in the United States seem to brightly put together; and now I know.
Russell, D. M., Ruamsook, K., & Thomchick, E. (2009). Ethanol and the Petroleum Supply Chain of the Future: Five Strategic Priorities of Integration. (Qualitative research (grounded theory). ISSN: 00411612). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Mses Scarborough and Luke did an excellent job of collecting all the related research, synthesizing it into a sort of background fabric against which all other good effort seems to do little more than confirm presumptions.
Scarborough, J. L., & Luke, M. (2008). School Counselors Walking the Walk and Talking the Talk: A Grounded Theory of Effective Program Implementation. (Qualitative research (grounded theory). ISSN: 10962409). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
No one can claim in sensitivity on the part of Ms. Williams. Although I hunger for other collection methodologies, she did they really count (and code) the variety of books (the collection of which had its own pros and cons in being a relatively stable collection).
Williams, L. M. (2008). Book Selections of Economically Disadvantaged Black Elementary Students. (Qualitative research (grounded theory). ISSN: 00220671). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Creswell's five approaches is a (perhaps the) comprehensive work on qualitative research, written in such a way to assure the organic qualities and nature of such projects. The work’s structure supports its readability.
Creswell, J. (2006). Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc.
This writer still questions this work by Heimtun. As a single overseas eating, "alone" this writer never had an issue. Certainly, this writers experience did not carry with it emotional baggage, let alone loneliness, under similar circumstances. Granted, I am a man, but then again so too is this article's author (who, curiously, is only dealing with women).
Heimtun, B. (2010). The holiday meal: eating out alone and mobile emotional geographies. (Qualitative research (grounded theory). ISSN: 02614367). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
If there is a quintessential mystery as regards the creative process in relationship to culinary experiences, then this is smart and highly readable article solves that mystery (this writer was so impressed he forwarded a copy to his wife, sister and mother).
Horng, J., & Hu, M. (2008). The Mystery in the Kitchen: Culinary Creativity. (Qualitative research (grounded theory). ISSN: 10400419). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Despite not having a personal experience of learning anything new, something as academic as the deconstruction of the current ethanol supply chain in the United States seem to brightly put together; and now I know.
Russell, D. M., Ruamsook, K., & Thomchick, E. (2009). Ethanol and the Petroleum Supply Chain of the Future: Five Strategic Priorities of Integration. (Qualitative research (grounded theory). ISSN: 00411612). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Mses Scarborough and Luke did an excellent job of collecting all the related research, synthesizing it into a sort of background fabric against which all other good effort seems to do little more than confirm presumptions.
Scarborough, J. L., & Luke, M. (2008). School Counselors Walking the Walk and Talking the Talk: A Grounded Theory of Effective Program Implementation. (Qualitative research (grounded theory). ISSN: 10962409). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
No one can claim in sensitivity on the part of Ms. Williams. Although I hunger for other collection methodologies, she did they really count (and code) the variety of books (the collection of which had its own pros and cons in being a relatively stable collection).
Williams, L. M. (2008). Book Selections of Economically Disadvantaged Black Elementary Students. (Qualitative research (grounded theory). ISSN: 00220671). Retrieved from Argosy University Library databases: http://wfxsearch.webfeat.org/wfsearch/search
Thursday, June 16, 2011
Wednesday, June 15, 2011
A Qualitative Research Literature Review [3 of 5]
Concluding thoughts
There seemed much to learn from this experience. The greatest irony for this writer was that material pre-judged as dry (the supply chain of ethanol) or pre-judged as challenged (the Chinese writing in English) seemed eminently readable. By contrast, the combination of Western voices writing of human experience seemed the most tedious.
This author was heartened to read grounded theories based on populations of 17 and 35, and is grateful that the documentation does not have to extend into the many hundreds. Glimpses of creativity were also appreciated; e.g., the solicited diaries.
This writer remains in awe of the array of moving parts that distill into a grounded theory, not the least of which is the wealth of research that lies ahead. Nonetheless, with the proper pace and effort, was reassured that such a creation of one's own is, in fact, within reach.
There seemed much to learn from this experience. The greatest irony for this writer was that material pre-judged as dry (the supply chain of ethanol) or pre-judged as challenged (the Chinese writing in English) seemed eminently readable. By contrast, the combination of Western voices writing of human experience seemed the most tedious.
This author was heartened to read grounded theories based on populations of 17 and 35, and is grateful that the documentation does not have to extend into the many hundreds. Glimpses of creativity were also appreciated; e.g., the solicited diaries.
This writer remains in awe of the array of moving parts that distill into a grounded theory, not the least of which is the wealth of research that lies ahead. Nonetheless, with the proper pace and effort, was reassured that such a creation of one's own is, in fact, within reach.
Tuesday, June 14, 2011
A Qualitative Research Literature Review [2 of 5]
Book Selections
This was a doctoral piece by an individual from the University of North Florida. This work sought to explore literature selection not only by economically disadvantaged students, specifically, economically disadvantaged Black elementary students. This author would have appreciated a pair of smaller studies for compare and contrast, under the circumstances, for example of Blacks and Hispanics / Asians / Arabs, etc.
The author, Ms. Williams, expressed authentic sensitivity and depth of knowledge on the subject matter she was exploring. Moreover, it was clear through her writing that she cared to make a significant contributory difference. I could hear her voice in her writing.
Detracting from Ms. Williams, for this author, were a few other things. One was that she also was exhaustive (many hundreds of documents) with her paperwork. Another issue was that her data collection tools were exclusive to audio recordings of children. The final issue this writer mentions had served her well, (her voice); however, this author wonders how much she may have influenced the outcomes.
The Holiday Meal (Heimtun, 2010)
Sourced from a Norwegian University, this researcher was initially unfamiliar with the gender of the writer's name. The gentleman (as it turns out) chose 32 single Norwegian women in the 35 to 55 age range to work with, and his topic centered around the emotional experience of eating out alone while on vacation. This author found this work obtuse, both in its premise and execution (and wonders, here as well, as to whether or not Mr. Heimtun was able to remove the influence of himself from his work effectively enough). This work, ironically, was not a holiday to read.
This author appreciated that the work sourced from what he views as a workable number (32 people). This author further delighted in the clever device of using as a data collection instrument solicited journals (thereby not only including the participants, but reducing some of the workload as well).
Mystery in the Kitchen (Horng & Hu, 2008)
Horng & Hu are both associated with institutions of higher learning in the island nation of Taiwan. I found their sample population of 17 to be questionably low, while heartening as do-able. What made this sample population even more questionable was how they divided them up: eight Western, six Chinese and three pastry specialists (this is akin to mixing apples and oranges, were the pastry specialists from South America, where the Chinese all entrée while the Western all side dishes?). Coding seems questionable, and the larger structure more simplistic than implied by Creswell (Creswell, 2006).
Nonetheless, with all four other works standing side-by-side, all from Western writers (mostly English-speaking writers at that), this author found Horng & Hu’s work most readable; muscular in its execution with details coming alive throughout. For what is ostensibly supposed to be left-brain stuff (business and all that), attempting to map creativity itself certainly seems an abstract, if not tall order. This writer was very impressed.
School Counselors (Scarborough & Luke, 2008)
The school counselor piece is the work of the pair of professors from different American universities. One of the distinguishing characteristics of this particular work is that the humans that Scarborough and Luke are looking to cull information from are also academics. Indeed, the creation of their pool occurred through a pre-whittled down mailer process to various institutions (calling forth an especially amenable population). Scarborough & Luke held so closely to the existing literature and the mechanics of the process that I could hardly hear what they had to say. Their study seemed more a deconstruction of the current state of CDSCPs then bringing forth out of such a thorough exploration any overt learning, anything new.
That is not to say that strategies were not identified, but it did not seem as if anything was added (anything that was new was simply being reported).
This was a doctoral piece by an individual from the University of North Florida. This work sought to explore literature selection not only by economically disadvantaged students, specifically, economically disadvantaged Black elementary students. This author would have appreciated a pair of smaller studies for compare and contrast, under the circumstances, for example of Blacks and Hispanics / Asians / Arabs, etc.
The author, Ms. Williams, expressed authentic sensitivity and depth of knowledge on the subject matter she was exploring. Moreover, it was clear through her writing that she cared to make a significant contributory difference. I could hear her voice in her writing.
Detracting from Ms. Williams, for this author, were a few other things. One was that she also was exhaustive (many hundreds of documents) with her paperwork. Another issue was that her data collection tools were exclusive to audio recordings of children. The final issue this writer mentions had served her well, (her voice); however, this author wonders how much she may have influenced the outcomes.
The Holiday Meal (Heimtun, 2010)
Sourced from a Norwegian University, this researcher was initially unfamiliar with the gender of the writer's name. The gentleman (as it turns out) chose 32 single Norwegian women in the 35 to 55 age range to work with, and his topic centered around the emotional experience of eating out alone while on vacation. This author found this work obtuse, both in its premise and execution (and wonders, here as well, as to whether or not Mr. Heimtun was able to remove the influence of himself from his work effectively enough). This work, ironically, was not a holiday to read.
This author appreciated that the work sourced from what he views as a workable number (32 people). This author further delighted in the clever device of using as a data collection instrument solicited journals (thereby not only including the participants, but reducing some of the workload as well).
Mystery in the Kitchen (Horng & Hu, 2008)
Horng & Hu are both associated with institutions of higher learning in the island nation of Taiwan. I found their sample population of 17 to be questionably low, while heartening as do-able. What made this sample population even more questionable was how they divided them up: eight Western, six Chinese and three pastry specialists (this is akin to mixing apples and oranges, were the pastry specialists from South America, where the Chinese all entrée while the Western all side dishes?). Coding seems questionable, and the larger structure more simplistic than implied by Creswell (Creswell, 2006).
Nonetheless, with all four other works standing side-by-side, all from Western writers (mostly English-speaking writers at that), this author found Horng & Hu’s work most readable; muscular in its execution with details coming alive throughout. For what is ostensibly supposed to be left-brain stuff (business and all that), attempting to map creativity itself certainly seems an abstract, if not tall order. This writer was very impressed.
School Counselors (Scarborough & Luke, 2008)
The school counselor piece is the work of the pair of professors from different American universities. One of the distinguishing characteristics of this particular work is that the humans that Scarborough and Luke are looking to cull information from are also academics. Indeed, the creation of their pool occurred through a pre-whittled down mailer process to various institutions (calling forth an especially amenable population). Scarborough & Luke held so closely to the existing literature and the mechanics of the process that I could hardly hear what they had to say. Their study seemed more a deconstruction of the current state of CDSCPs then bringing forth out of such a thorough exploration any overt learning, anything new.
That is not to say that strategies were not identified, but it did not seem as if anything was added (anything that was new was simply being reported).
Monday, June 13, 2011
A Qualitative Research Literature Review [1 of 5]
Abstract
This document serves as a response to a guided inquiry on the qualitative methodology of grounded theory. Specifically, said inquiry leverages five articles chosen at random (one, an actual study) with their deconstruction in mind.
Purpose
Creswell outlines five approaches (narrative, phenomenological, grounded theory, ethnography and case study), this author focuses on grounded theory under the impression that this particular qualitative methodology is most suited for what will become a doctoral dissertation (by this writer)(Creswell, 2006). In short, this document becomes preparatory research for the targeted research expected to follow.
Example Issues
Despite this author's findings of works that might well prove more suitable for his own long-range purposes through more pedestrian searches (Google), the five grounded theory works (one of which being a full-blown study) were randomly downloaded through academic databases.
These five works express individual strengths and weaknesses (the individual delineation of which will follow in the next subhead), yet overall serve well as unique expressions of grounded theory (Fig. 1).
Nonetheless, a few issues arose among the works that were not necessarily unique to just one work. Chief among these was what appears to be a ridiculously exhaustive amount of documentation. While this author can appreciate, as an example, the need to literally transcribed word for word what might occur in a given interview (and both the process and result are deceptively long and tedious, if one has not done this before), what is being pointed at here might colloquially be termed as encyclopedic expressions. One of the works cited upwards of 700+ documents!
Other shared issues include checking recording devices and sensitivities to settings. This latter seems especially nuanced and insightful, for it is true how subtle extraneous considerations can influence inputs (the color of the room, the lighting, the nature of images on the wall, etc.). Indeed, a wonderful dissertation could be composed of just this alone.
The Pros and the Cons
As previously noted the works selected were entirely at random. It is interesting, however, that two pair of the five works had something in common; i.e., one pair shared a culinary theme, another pair was concerned with an aspect of a K-12 experience. The subheads (in no particular order) that follow are abbreviated versions of the full titles of the works considered.
Ethanol (Russell, Ruamsook, & Thomchick, 2009)
The ethanol article was fascinating on several levels. For one, it was the most business grounded article of the group focused exclusively on supply chain. The article was also (for such an esoteric pursuit) surprisingly readable. This work was cobbled together by a trio (an associate professor, an assistant professor and a visiting scholar), all from the Smeal College of Business, Penn State. Among its pros would also include how thoroughly the subject matter was explored and how understandable were the graphics. To its detriment, this article focused on its metadata and did not see the creation of any research, simply the embrace of the wealth of research that was already available.
This document serves as a response to a guided inquiry on the qualitative methodology of grounded theory. Specifically, said inquiry leverages five articles chosen at random (one, an actual study) with their deconstruction in mind.
Purpose
Creswell outlines five approaches (narrative, phenomenological, grounded theory, ethnography and case study), this author focuses on grounded theory under the impression that this particular qualitative methodology is most suited for what will become a doctoral dissertation (by this writer)(Creswell, 2006). In short, this document becomes preparatory research for the targeted research expected to follow.
Example Issues
Despite this author's findings of works that might well prove more suitable for his own long-range purposes through more pedestrian searches (Google), the five grounded theory works (one of which being a full-blown study) were randomly downloaded through academic databases.
These five works express individual strengths and weaknesses (the individual delineation of which will follow in the next subhead), yet overall serve well as unique expressions of grounded theory (Fig. 1).
Nonetheless, a few issues arose among the works that were not necessarily unique to just one work. Chief among these was what appears to be a ridiculously exhaustive amount of documentation. While this author can appreciate, as an example, the need to literally transcribed word for word what might occur in a given interview (and both the process and result are deceptively long and tedious, if one has not done this before), what is being pointed at here might colloquially be termed as encyclopedic expressions. One of the works cited upwards of 700+ documents!
Other shared issues include checking recording devices and sensitivities to settings. This latter seems especially nuanced and insightful, for it is true how subtle extraneous considerations can influence inputs (the color of the room, the lighting, the nature of images on the wall, etc.). Indeed, a wonderful dissertation could be composed of just this alone.
The Pros and the Cons
As previously noted the works selected were entirely at random. It is interesting, however, that two pair of the five works had something in common; i.e., one pair shared a culinary theme, another pair was concerned with an aspect of a K-12 experience. The subheads (in no particular order) that follow are abbreviated versions of the full titles of the works considered.
Ethanol (Russell, Ruamsook, & Thomchick, 2009)
The ethanol article was fascinating on several levels. For one, it was the most business grounded article of the group focused exclusively on supply chain. The article was also (for such an esoteric pursuit) surprisingly readable. This work was cobbled together by a trio (an associate professor, an assistant professor and a visiting scholar), all from the Smeal College of Business, Penn State. Among its pros would also include how thoroughly the subject matter was explored and how understandable were the graphics. To its detriment, this article focused on its metadata and did not see the creation of any research, simply the embrace of the wealth of research that was already available.
Friday, May 20, 2011
Education and Marketing [2 of 2]
Literature Review of References
Article retrieved from the Argosy University Library specifically on Asia-based marketing executives' opinions regarding their companies' marketing and advertising strategies in the region.
AINSWORTH, G., & VLAS, A. (2000). INSIGHTS ON ASIA (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=7&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=3015203
A great resource site for print, television and all other advertising media for most all countries in the world.
Ads of the World. (2011). Ads of the World: Turkey (reference/resource). Retrieved from Ads of the World / WebMediaBrands Inc.: http://adsoftheworld.com/taxonomy/country/turkey
Thee organization for marketing for marketing professionals in the United States.
American Marketing Association. (2005). the American Marketing Association’s (AMA) code of conduct . In the American Marketing Association’s (AMA) code of conduct . Retrieved from http://www.google.com/url?sa=t&source=web&cd=2&ved=0CBgQFjAB&url=http%3A%2F%2Fwww.marketingpower.com%2FCareers%2FDocuments%2FPCM%2520Application%2520Kit.pdf&ei=BMHnTOmZNsb_lgeM67i7Cw&usg=AFQjCNE3pngME_hdEkQOvKxtYa1GErAsUQ&sig2=nvERiaEYNIr1OxzKaGWEwg
Chris Anderson's groundbreaking insight on the abundance left in the margins by the big players so inextricably focused on making the most and fastest money. There is usually more left on the table in haste, plenty for entrepreneurs.
Anderson, C. (Speaker). (2006). The Long Tail. Why the future of business is selling more of less. [CD]. Hyperion Audiobooks: .
International negotiation resources by country.
Anonymous (2008). Negotiating International Business - Italy. Global Negotiation Resources. Retrieved from http://www.globalnegotiationresources.com/
David Arnold's most excellent book for Financial Times arguing how we will never be truly global, and to honor our wonderful differences.
Arnold, D. (2004). The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize [for Education Management Corporation]. (1st ed.). [VitalSource Bookshelf]. Retrieved from ISBN 013047066X
A nice op Ed on the topic, by one of the major business schools in the region.
Australian School of Business UNSW . (2010, June 4, 2010). Marketing in Indonesia - challenges and opportunities ([under: News & Events]). Retrieved from Australian School of Business UNSW : http://www.asb.unsw.edu.au/newsevents/mediaroom/media/2010/april/Pages/marketingindonesia.aspx
Straightforward and thorough template information as regards the branding of an institution of higher learning.
Boston University. (n.d.). Boston University Brand Identity Standards. Retrieved February 14, 2011, from http://www.bu.edu/brand/
Insightful advice from a blog about the topic of this paper.
Branding Strategy Insider, the branding blog. (2007 (& 2010), ). Building A University Brand [Web log message]. Retrieved from http://www.brandingstrategyinsider.com/2007/11/rebranding-a-na.html; http://www.brandingstrategyinsider.com/university_branding/
Old enough now to give historic context, this BusinessWeek article nails down one aspect of one part of the challenge a multinational experienced with their larger entrée strategy for Indonesia.
BUSINESS WEEK ONLINE. (1998). OUT OF INDONESIA: WAL-MART SPLITS WITH LIPPO . Retrieved from http://www.businessweek.com/bwdaily/dnflash/feb1998/nf80225b.htm
This writer does not have the $275 for the 130 page report, yet sought to keep the reference anyway.
Bharat Book Bureau. (2009). Foreign Companies in Indonesia. Retrieved December 01, 2010, from http://www.bharatbook.com/bookdetail.asp?bookid=18780&publisher=
This writer's interview with his niece (about textbooks. Ribka is currently a student at the University Sumatra Utara, Indonesia).
Bukit, R. (2010, November 26). Interview by F. Davis [conversation on Skype]. [personal], .
One those golden references everyone should have in their favorites.
CIA - World Factbook. (updated bi-weekly [retrieved Feb. 12, 2011]). China, India, Indonesia & the US [respectively]. Retrieved 02.12.11, from https://www.cia.gov/library/publications/the-world-factbook/index.html
A great little article of tangential significance, ongoing global right from the smallest of starts.
Campbell , A. (2007, July 25, 2007 ). Go Global Without Waiting to Grow Up [Web log message]. Retrieved from http://smallbiztrends.com/2007/07/go-global-without-waiting-to-grow-up.html
This blog reviews and summarizes what is become one of the fundamental strategies for business.
Carter, P.. (2009, August 6). Corning’s Five-Stage Stage-Gate Process [Web log message]. Retrieved from http://www.drpatrickcarter.com/blog/?p=11
International business law reference of the highest order.
Cheeseman, H. R. (2009). Contemporary Business and Online Commerce Law (6 ed.). Upper Saddle River, NJ 07458: Pearson / Prentice Hall.
Citra Duta lingers as a reference, though admittedly not necessarily applicable. A decades established interior design firm, the principles are both Indonesian as well as from the West.
Citra Duta Artistry. n.d.). http://www.cda.co.id/; http://www.expat.or.id/sponsors/cda.html
Supporting commentary from broadcast television.
CNN (Producer). (2011, Jan. 17, 2011 - 8:30am EST). American Morning (Live) [Television broadcast]. [guest interviewed: Dr. Perry]: .
Culturegrams! Need I say more? Was this the first work of its kind? These works continue to be excellent reference.
David M Kennedy Center for International Studies, the. (1997). Japan, Sweden. In G. P. Skabelund (Ed.), Culturegrams, vol. 2; Africa, Asia, Oceania. Brigham Young University: Brigham Young University.
Part of the contemporary wave of creative thinking management.
Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work: How to Manage It, Measure It, and Profit from It.. Upper Saddle River, NJ: Prentice Hall.
This writer's self-referential writing, this being a new thought model.
Davis, F. (2009). Sketch of a Model; Leadership and Strategy. Unpublished manuscript, Argosy University, Tampa, FL.
This writer's self-referential writing, this being preliminary to a new thought model.
Davis, F. (2009). Solutions-Oriented Decision Models. Unpublished manuscript, Argosy University Business Department; Tampa, FL.
Part of the contemporary wave of creative global management.
Deresky, H. (2008). . In (Ed.), International Management; Managing across Borders and Cultures (6th ed, pp. 350-367). : Pearson / Prentice Hall.
This is a strong reference textbook for international business.
Dlabay, L. R., & Scott, J. C. (2006). International Business (3rd ed ed.). Mason, OH: Southwestern Cengage Learning.
This Scottish business school is among the very few online schools of any presumed caliber operating in Indonesia.
Edinburgh Business School; Heriot-Watt University. (2011). Welcome to EBS in Indonesia. Retrieved February 12, 2011, from http://www.ebsglobal.net/studying-globally/Indonesia
Simply a reference. The Indonesian school system has a nickname of Garden of Students.
Encyclopædia Britannica. (2011). Garden of Students. Retrieved February 12, 2011, from http://www.britannica.com/EBchecked/topic/225819/Garden-of-Students
Another one of those golden references. If it's multicultural business, it's best to check in here.
Executive Planet. (2010). Retrieved from http://www.executiveplanet.com/index.php?title=Main_Page
This is a sub page of the much larger website. As intercultural websites go, this truly is the gold standard. Living in Indonesia a site for ex-pats (http://www.expat.or.id/) is well maintained for decades now and deconstructs all things Indonesian for the Western professional in mind. It's beautiful, wonder filled and the treasure.
Expat Web Site Association Jakarta. (2011). International Schools in Jakarta. Retrieved February 12, 2011, from http://www.expat.or.id/orgs/schools.html
Instrumental web page offering both logos for Argosy University as they transitioned their brand across the first decade of the new millennium.
Free PDF ebook. (2010). Argosy University Logo PDF ebook. Retrieved February 14, 2011, from http://www.orthougm.com/argosy_university_logo.html
A milestone book, and I like Tom as a pundit also.
Friedman, T. (2005). The World Is Flat. New York: Farrar, Straus & Giroux .
A nice list of the most significant indigenous secondary schools.
FutureMELD, LLC. BrainTrack. (2011). Indonesia Universities And Colleges. Retrieved February 12, 2011, from http://www.braintrack.com/linknav.htm?pprevid=182&level=3
Once I discovered Malcolm I devoured everything he wrote all at once. I’m surprised I did not justify including Outliers in this reference list. If you are not familiar with him, go read him now. His biggest, overarching contribution has to do with perspective. Nice right brain stuff.
Gladwell, M. (2001). The Tipping Point: How Little Things Can Make a Big Difference. Boston, MA: Little Brown & Company.
Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking . Boston, MA : Little, Brown and Company.
A very strong collection of reference data.
Global Business Indonesia [Interactive data sets, links to resources, etc.]. (2010). Time Inc.. Retrieved from http://www.time.com/time/global_business/Indonesia
A mother lode of international negotiation resource. Unfortunately, it's not all free.
Global Marketing Strategies. (1997-2010). Global Negotiator [[muscular collection to internal pages with developed information] http://www.globalnegotiator.com/]. Retrieved from : Global Marketing Strategies.
Seth Godin continues to guerrilla market Seth Godin. From this perspective it would be easily dismissed. But the guy keeps putting fresh perspective on marketing considerations that are often overlooked in an entertaining way, so it turns out he's actually worth checking out.
Godin , S. (Speaker). (2004). Free Prize Inside / Purple Cow [audiobook]. Seattle, WA: Penguin Audio.
I know it says so in the reference, but let me say it again: this is a podcast (if your speakers are on it in while you have a surprise). As stated, it has to do with global pay.
Hay Group. (Producer). (2010). 2009 Global Management Pay Report [podcast; 9:37.]. Retrieved from http://www.haygroup.com/uae/Media/Details.aspx?ID=22275
This is a website promoting one book on international negotiation. I think I kept it because I may have come across something from within it that I had used elsewhere (something tells me that when I used from within this book I actually got from one of those other websites).
Hernández Requejo, W., & Graham, J. L. (2008 - 2010). . In Global Negotiation: The New Rules (p. ). Retrieved from http://www.globalnegotiationbook.com/
Trying to teach leadership or innovation is tricky business. Aside from the book making sense, the writer was most impressed with how well they were able to articulate so many layers of thought. Nonetheless, this is the arena from which the writer naturally come from, so of course he would keep it in here.
Hesselbein, F., Goldsmith, M., & Somerville, I. (2005). Leading for innovation and organizing for results.. New York, NY: Jossey-Bass.
Another awesome reference textbook.
Hill, C. W. (2008). . In (Ed.), Global Business Today (5th ed, pp. 519-522). NY: McGraw Hill/Irwin.
How can you talk about international business without talking about Geert? Great site, another of the standards.
Hofstede, G. (2009). Geert Hofstede™ Cultural Dimensions. Retrieved from http://www.geert-hofstede.com/
Dry! But I love the idea of it, and any passage that I've been able to push myself through.
House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. . (2004). Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. In Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. Thousand Oaks, CA 91320: Sage Publications.
Indonesia's Ministry of Trade.
Indag - Ministry of Industry and Trade - The Republic of Indonesia. (2000). Indag - Ministry of Industry and Trade - The Republic of Indonesia. Retrieved from Ministry of Industry and Trade: http://depperindag.tripod.com/eng_2000/organ/organ1/organ_t.htm
It is convenient that the next two sites are so close alphabetically, for they are among the two strongest search engines for business in Indonesia.
Indobizdb. (2010). indobizdb [search engine, country specific]. : http://indobizdb.com/.
Infomedia Nusantara a member of TELKOM Group. (2010). Yellow Pages Indonesia [search engine, country specific]. : http://www.yellowpages.co.id/en .
IKEA actually put its marketing strategy plan for Indonesia online, and this is it!
Ingvar Kamprad Elmtaryd Agunnaryd . (2009). Strategic Marketing Plan 2009, IKEA Expansion toIndonesia ((pdf) Marketing Plan). Retrieved from (publicly published internal information): http://www.google.com/url?sa=t&source=web&cd=3&sqi=2&ved=0CCQQFjAC&url=http%3A%2F%2Fherdianti.com%2FIKEA_in_Indonesia_files%2FHerdiantiW-IKEAExpansiontoIndonesia-StrategicMarketingPlan.pdf&rct=j&q=IKEA%20Indonesia&ei=8tnKTIXoMML68AbMutTtAQ&usg=AFQjCNES4FE00IJbyD5z4v79le_uf68QiQ&sig2=ssmgjPlP9LX5f5fbjFAcIg
Perhaps the best textbook Argosy has made me read. I love feeling validated, and I have always striven to think outside the box.
Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business School Publishing.
Another reference textbook.
Kotler, P. (Ed.). (2000-2001). Marketing Management (Custom Edition for University of Phoenix ed., Vol.). Upper Saddle River, NJ: Prentice Hall, Inc..
This was a nice reference pace when working on papers having to do with textbook publishing in Indonesia. It is a well written article, though I was able to take the work further, producing a more exhaustive database, but I appreciate the entrée gave me.
Kratoska, P. H. (n.d.). Academic Publishing in Southeast Asia (Singapore University Press; hispaulk@nus.edu.sg). Retrieved from : www.iias.nl/nl/icas4/ICAS4_2005_08.pdf
A nice reference for international marketing. I can't seem to find out what Kumar's first name is to save my life.
Kumar, V. (1999). International marketing research. [VitalSource Bookshelf]. Retrieved from ISBN 0130453862
Along with executive planet, Kwintessential seems the other major multicultural business site. Of course, this is also one of those golden favorites.
Kwintessential Ltd. (2010). Language, Culture, Customs and Etiquette - Japan - Language, Culture, Customs and Etiquette - Sweden. Retrieved September 25, 2010, from http://www.kwintessential.co.uk/resources/global-etiquette/
Links to a few of the other online schools in Indonesia.
Learn4Good Ltd. (2011). Business & Management Schools in Indonesia. Retrieved February 12, 2011, from http://www.learn4good.com/great_schools/business_schools_indonesia.htm
An academic article referred to previously referencing lower marketing costs, albeit lower results, in Asia.
Legendre, F., Sherman, M., & Taylor, C. (2001). Performing in Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=5&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=26260536
My all time favorite reference book on negotiation. Well written, beautifully deconstructed.
Lewicki, R. J., Barry, B., & Saunders, D. M. (2010). Negotiation (6th ed. ed.). NY: McGraw-Hill / Irwin.
This reference has to do with an utterance by Madeleine Albright, former Secretary of State, referencing the relatively peaceful transition to democracy in Indonesia.
MSNBC (Producer). (2011, February 3). the Rachel Maddow Show [Television broadcast]. NY:
Academic article acknowledging the shift to the new Asian marketing capital of Shanghai.
Madden, N. (2002). Shanghai rises as Asia’s newest marketing capital (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=6&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Multinational+Corporations+AND+Host+Country+Receptivity%3a+Perceptions+from+Three+Asian+Countries)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
Management strategy reference textbook.
Marcus, A. A. (2005). Management strategy: Achieving sustained competitive advantage ( ed.). New York: McGraw-Hill/Irwin. []. doi: Retrieved from
The gold standard website for any and everything legal (including globally).
Martindale.com. (2010). http://www.martindale.com/?WT.srch=1
Management strategy reference textbook.
Mintzberg, H., & Lampel, J. (2005). Strategy Safari: A guided tour through the wilds of strategic management.. New York: The Free Press.
Not the most user-friendly, but a muscular international search engine nonetheless.
NationMaster.com. (2005). http://search.nationmaster.com/cgi-bin/search.cgi?query=Indonesia+publishing
Zip leaf is another Indonesian search engine (I usually have to go back and forth between all of them).
Netcode, Inc. . (2010). ZipLeaf [search engine, country specific]. : http://id.zipleaf.com/.
The Ministry of Trade in New Zealand giving pointers for doing business in Indonesia!
New Zealand, Trade & Enterprise (Government of) . (2010). Doing business in Indonesia. Retrieved from New Zealand Trade and Enterprise: http://www.nzte.govt.nz/explore-export-markets/south-and-southeast-asia/doing-business-in-indonesia/Pages/Doing-business-in-Indonesia.aspx
The Advertising Association for all of Indonesia.
PPPI (the Indonesian Advertising Agency Assoc.). (n.d.). (home page). Retrieved November 17, 2010, from http://www.pppi.or.id/
What people get paid in Indonesia!
PayScale, Inc. [Indonesia Index]. (2010). http://www.payscale.com/index/ID
I wish I could be Mike Peng when I grow up. Have you seen his 28 page CV online? This is the best global textbook for reference that I have ever had to teach from.
Peng, M. W. (2009). . In Global Business ( pp. 442-444). Mason, OH: Southwestern Cengage Learning.
Can really have a conversation about business without mentioning Michael Porter, can we? Decent strategy article.
Porter, M. E. (1996). . In What is Strategy (November-December, pp. 61-78). : Harvard Business Review.
Loved the book when I read it, keeping the reference since that is how this writer often operates anyway, but looking back it seems the whole book was spun out of a sentence or two worth of information.
“It's like driving a car at night. You never see further than your headlights, but you can make the whole trip that way.”
- E. L. Doctorow
Quinn, R. E. (2004). Building the Bridge as you Walk on it (1st ed.). 989 Market St., San Francisco, CA 94103-1741: Jossey-Bass; a Wiley imprint.
This writer declined to spend the $34 but appreciated the contribution the abstract may with regards to global ethics and conduct.
Rallapalli, K. C. (1999). A Paradigm for Development and Promulgation of a GlobalCode of Marketing Ethics. Retrieved from Journal of Business Ethics: http://www.springerlink.com/content/w783265523872h20/fulltext.pdf
A succinct little essay on primary education in Indonesia.
Red Apple Education Ltd. (2011). Indonesia: understanding our nearest neighbours . Retrieved February 12, 2011, from http://www.skwirk.com.au/p-c_s-1_u-149_t-453_c-1610/education/nsw/hsie/indonesia-understanding-our-nearest-neighbours/culture
Okay, if the writer cannot be Michael Peng, Jeffrey Sachs will do. As an early member of the Hunger Project (1980s), this work struck me to the core. As a business student I was consoled by the options.
Sachs, J. (2005). The End of Poverty: Economic Possibilities for Our Time. E Rutherford, New Jersey: Penguin Group USA.
Blog post on a tangential aspect of marketing in Indonesia.
Sauvin , S. (2010, October 1, 2010). Print advertising up 20% in Indonesia. snfblog.com. Retrieved from http://www.sfnblog.com/advertising/2010/10/indonesian_newspapers_continue_reliance.php
An older academic article from the Columbia Journal of World Business on marketing in Asia. Should be relegated to history by now, but a lot of what should be obvious by now gets overlooked. Solid reference.
Schmitt, , & Bernd, H. (1995). Language and Visual Imagery: Issues of Corporate Identity in East Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=3&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Language+AND+Visual+Imagery%3a+Issues+of+Corporate+Identity+%22in%22+East+Asia)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
This writer senses Peter Senge as a cross between Michael Porter and Malcolm Gladwell … your base business icon blended with some wise Zen hippie.
Senge, P. (2008). The Power of Presence. Publisher: Sounds True Inc., U.S., US Edition: Sounds True Inc.
Senge, P. M., Smith, B., Kruschwitz, N., Laur, J., & Schley, S. (2008). The Nessesary Revolution, How Individuals And Organizations Are Working Together to Create a Sustainable World. Retrieved from
Useful regional reference.
Singapore Economic Development Board. (2009). . Retrieved from http://www.edb.gov.sg/edb/sg/en_uk/index.html
Great inside look at what, how and why the Argosy University brand shifted.
Speak , K. D., & Hanson , G. (2008, April 1). Brand Inside Meets Brand Outside (pdf article). Retrieved from : http://www.google.com/url?sa=t&source=web&cd=6&sqi=2&ved=0CD8QFjAF&url=http%3A%2F%2Fwww.brandtoolbox.com%2Farticles%2FKarl_Gil_Links.pdf&ei=hjxZTe7OPIOEtgfmvrykDQ&usg=AFQjCNFvCGlaC1eBFHBhbxJ0NkeD4ya-Tg&sig2=wcBEnSUhDFVeagGbHHYyIQ
Awesome reference for outsourcing (in this case to Indonesia, but most other countries are also present).
Sourcingline. (2009). http://www.sourcingline.com/outsourcing-location/indonesia/.
See also Business Week. This article (along with the BusinessWeek article, and others) was part of a study of the evolution of Wal-Mart coming into Indonesia, and Wal-Marts are raised bumps along the way.
Staff (2010, Thu, Nov 04, 2010). Wal-Mart eyes bid for Indonesia Matahari units . Reuters. Retrieved from http://www.asiaone.com/Business/News/Story/A1Story20101104-245751.html
Another Golden book. What Tapscott and Williams are calling Wikinomics has always been around (look what just happened in Egypt), but now we can leverage the Internet (in whole or in part).
Tapscott, D., & Williams, A. D. (2006). Wikinomics: How Mass Collaboration Changes Everything. New York, NY: Penguin Group.
The author interviews his wife from time to time, for academic purposes, as she is an Indonesian national.
Tarigan, K. U. (2010, November 24). Interview by F. Davis [conversation]. [personal], , .
For economic context.
The World Bank Group. (2010). World Bank - Indonesia. Retrieved from World Bank - Indonesia: http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/INDONESIAEXTN/0,,menuPK:224605~pagePK:141159~piPK:141110~theSitePK:226309,00.html
For economic context.
US Dept. of Commerce. (2010). Doing Business in Indonesia. Retrieved December 01, 2010, from http://www.buyusa.gov/indonesia/en/doingbusinessinindonesia.html
For Indo US matters, from yet another perspective.
United States - Indonesia Society, the. (2010). [various]. Retrieved from the United States - Indonesia Society: http://www.usindo.org/
Dry, but a most excellent reference textbook.
Usunier, J., & Lee, J. A. (2005). Marketing Across Cultures (4th ed.). Essex, England: Pearson Education Limited.
Useful insight to riff off of, lending sound perspective to this larger document.
Whisman, R. (2007). Internal Branding: A University’s Most Valuable Intangible Asset (academic paper). Retrieved from [pdf file]: http://www.google.com/url?sa=t&source=web&cd=4&ved=0CDQQFjAD&url=http%3A%2F%2Fwww.brandchannel.com%2Fimages%2Fpapers%2F460_Internal_Branding_final.pdf&ei=AR5ZTeqrJZOEtgfmpaiJDQ&usg=AFQjCNGO5C1sUqd-ksY2Oa7ZMufT_QPGZA&sig2=LBHUdcm36_BUpCGDr0B7wA
Used as a reference for what it did not give.
WorldWideLearn. (2011). All Online Programmes. Retrieved February 12, 2011, from http://www.worldwidelearn.com/outside-us/country/indonesia.php
Article retrieved from the Argosy University Library specifically on Asia-based marketing executives' opinions regarding their companies' marketing and advertising strategies in the region.
AINSWORTH, G., & VLAS, A. (2000). INSIGHTS ON ASIA (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=7&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=3015203
A great resource site for print, television and all other advertising media for most all countries in the world.
Ads of the World. (2011). Ads of the World: Turkey (reference/resource). Retrieved from Ads of the World / WebMediaBrands Inc.: http://adsoftheworld.com/taxonomy/country/turkey
Thee organization for marketing for marketing professionals in the United States.
American Marketing Association. (2005). the American Marketing Association’s (AMA) code of conduct . In the American Marketing Association’s (AMA) code of conduct . Retrieved from http://www.google.com/url?sa=t&source=web&cd=2&ved=0CBgQFjAB&url=http%3A%2F%2Fwww.marketingpower.com%2FCareers%2FDocuments%2FPCM%2520Application%2520Kit.pdf&ei=BMHnTOmZNsb_lgeM67i7Cw&usg=AFQjCNE3pngME_hdEkQOvKxtYa1GErAsUQ&sig2=nvERiaEYNIr1OxzKaGWEwg
Chris Anderson's groundbreaking insight on the abundance left in the margins by the big players so inextricably focused on making the most and fastest money. There is usually more left on the table in haste, plenty for entrepreneurs.
Anderson, C. (Speaker). (2006). The Long Tail. Why the future of business is selling more of less. [CD]. Hyperion Audiobooks: .
International negotiation resources by country.
Anonymous (2008). Negotiating International Business - Italy. Global Negotiation Resources. Retrieved from http://www.globalnegotiationresources.com/
David Arnold's most excellent book for Financial Times arguing how we will never be truly global, and to honor our wonderful differences.
Arnold, D. (2004). The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize [for Education Management Corporation]. (1st ed.). [VitalSource Bookshelf]. Retrieved from ISBN 013047066X
A nice op Ed on the topic, by one of the major business schools in the region.
Australian School of Business UNSW . (2010, June 4, 2010). Marketing in Indonesia - challenges and opportunities ([under: News & Events]). Retrieved from Australian School of Business UNSW : http://www.asb.unsw.edu.au/newsevents/mediaroom/media/2010/april/Pages/marketingindonesia.aspx
Straightforward and thorough template information as regards the branding of an institution of higher learning.
Boston University. (n.d.). Boston University Brand Identity Standards. Retrieved February 14, 2011, from http://www.bu.edu/brand/
Insightful advice from a blog about the topic of this paper.
Branding Strategy Insider, the branding blog. (2007 (& 2010), ). Building A University Brand [Web log message]. Retrieved from http://www.brandingstrategyinsider.com/2007/11/rebranding-a-na.html; http://www.brandingstrategyinsider.com/university_branding/
Old enough now to give historic context, this BusinessWeek article nails down one aspect of one part of the challenge a multinational experienced with their larger entrée strategy for Indonesia.
BUSINESS WEEK ONLINE. (1998). OUT OF INDONESIA: WAL-MART SPLITS WITH LIPPO . Retrieved from http://www.businessweek.com/bwdaily/dnflash/feb1998/nf80225b.htm
This writer does not have the $275 for the 130 page report, yet sought to keep the reference anyway.
Bharat Book Bureau. (2009). Foreign Companies in Indonesia. Retrieved December 01, 2010, from http://www.bharatbook.com/bookdetail.asp?bookid=18780&publisher=
This writer's interview with his niece (about textbooks. Ribka is currently a student at the University Sumatra Utara, Indonesia).
Bukit, R. (2010, November 26). Interview by F. Davis [conversation on Skype]. [personal], .
One those golden references everyone should have in their favorites.
CIA - World Factbook. (updated bi-weekly [retrieved Feb. 12, 2011]). China, India, Indonesia & the US [respectively]. Retrieved 02.12.11, from https://www.cia.gov/library/publications/the-world-factbook/index.html
A great little article of tangential significance, ongoing global right from the smallest of starts.
Campbell , A. (2007, July 25, 2007 ). Go Global Without Waiting to Grow Up [Web log message]. Retrieved from http://smallbiztrends.com/2007/07/go-global-without-waiting-to-grow-up.html
This blog reviews and summarizes what is become one of the fundamental strategies for business.
Carter, P.. (2009, August 6). Corning’s Five-Stage Stage-Gate Process [Web log message]. Retrieved from http://www.drpatrickcarter.com/blog/?p=11
International business law reference of the highest order.
Cheeseman, H. R. (2009). Contemporary Business and Online Commerce Law (6 ed.). Upper Saddle River, NJ 07458: Pearson / Prentice Hall.
Citra Duta lingers as a reference, though admittedly not necessarily applicable. A decades established interior design firm, the principles are both Indonesian as well as from the West.
Citra Duta Artistry. n.d.). http://www.cda.co.id/; http://www.expat.or.id/sponsors/cda.html
Supporting commentary from broadcast television.
CNN (Producer). (2011, Jan. 17, 2011 - 8:30am EST). American Morning (Live) [Television broadcast]. [guest interviewed: Dr. Perry]: .
Culturegrams! Need I say more? Was this the first work of its kind? These works continue to be excellent reference.
David M Kennedy Center for International Studies, the. (1997). Japan, Sweden. In G. P. Skabelund (Ed.), Culturegrams, vol. 2; Africa, Asia, Oceania. Brigham Young University: Brigham Young University.
Part of the contemporary wave of creative thinking management.
Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work: How to Manage It, Measure It, and Profit from It.. Upper Saddle River, NJ: Prentice Hall.
This writer's self-referential writing, this being a new thought model.
Davis, F. (2009). Sketch of a Model; Leadership and Strategy. Unpublished manuscript, Argosy University, Tampa, FL.
This writer's self-referential writing, this being preliminary to a new thought model.
Davis, F. (2009). Solutions-Oriented Decision Models. Unpublished manuscript, Argosy University Business Department; Tampa, FL.
Part of the contemporary wave of creative global management.
Deresky, H. (2008). . In (Ed.), International Management; Managing across Borders and Cultures (6th ed, pp. 350-367). : Pearson / Prentice Hall.
This is a strong reference textbook for international business.
Dlabay, L. R., & Scott, J. C. (2006). International Business (3rd ed ed.). Mason, OH: Southwestern Cengage Learning.
This Scottish business school is among the very few online schools of any presumed caliber operating in Indonesia.
Edinburgh Business School; Heriot-Watt University. (2011). Welcome to EBS in Indonesia. Retrieved February 12, 2011, from http://www.ebsglobal.net/studying-globally/Indonesia
Simply a reference. The Indonesian school system has a nickname of Garden of Students.
Encyclopædia Britannica. (2011). Garden of Students. Retrieved February 12, 2011, from http://www.britannica.com/EBchecked/topic/225819/Garden-of-Students
Another one of those golden references. If it's multicultural business, it's best to check in here.
Executive Planet. (2010). Retrieved from http://www.executiveplanet.com/index.php?title=Main_Page
This is a sub page of the much larger website. As intercultural websites go, this truly is the gold standard. Living in Indonesia a site for ex-pats (http://www.expat.or.id/) is well maintained for decades now and deconstructs all things Indonesian for the Western professional in mind. It's beautiful, wonder filled and the treasure.
Expat Web Site Association Jakarta. (2011). International Schools in Jakarta. Retrieved February 12, 2011, from http://www.expat.or.id/orgs/schools.html
Instrumental web page offering both logos for Argosy University as they transitioned their brand across the first decade of the new millennium.
Free PDF ebook. (2010). Argosy University Logo PDF ebook. Retrieved February 14, 2011, from http://www.orthougm.com/argosy_university_logo.html
A milestone book, and I like Tom as a pundit also.
Friedman, T. (2005). The World Is Flat. New York: Farrar, Straus & Giroux .
A nice list of the most significant indigenous secondary schools.
FutureMELD, LLC. BrainTrack. (2011). Indonesia Universities And Colleges. Retrieved February 12, 2011, from http://www.braintrack.com/linknav.htm?pprevid=182&level=3
Once I discovered Malcolm I devoured everything he wrote all at once. I’m surprised I did not justify including Outliers in this reference list. If you are not familiar with him, go read him now. His biggest, overarching contribution has to do with perspective. Nice right brain stuff.
Gladwell, M. (2001). The Tipping Point: How Little Things Can Make a Big Difference. Boston, MA: Little Brown & Company.
Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking . Boston, MA : Little, Brown and Company.
A very strong collection of reference data.
Global Business Indonesia [Interactive data sets, links to resources, etc.]. (2010). Time Inc.. Retrieved from http://www.time.com/time/global_business/Indonesia
A mother lode of international negotiation resource. Unfortunately, it's not all free.
Global Marketing Strategies. (1997-2010). Global Negotiator [[muscular collection to internal pages with developed information] http://www.globalnegotiator.com/]. Retrieved from : Global Marketing Strategies.
Seth Godin continues to guerrilla market Seth Godin. From this perspective it would be easily dismissed. But the guy keeps putting fresh perspective on marketing considerations that are often overlooked in an entertaining way, so it turns out he's actually worth checking out.
Godin , S. (Speaker). (2004). Free Prize Inside / Purple Cow [audiobook]. Seattle, WA: Penguin Audio.
I know it says so in the reference, but let me say it again: this is a podcast (if your speakers are on it in while you have a surprise). As stated, it has to do with global pay.
Hay Group. (Producer). (2010). 2009 Global Management Pay Report [podcast; 9:37.]. Retrieved from http://www.haygroup.com/uae/Media/Details.aspx?ID=22275
This is a website promoting one book on international negotiation. I think I kept it because I may have come across something from within it that I had used elsewhere (something tells me that when I used from within this book I actually got from one of those other websites).
Hernández Requejo, W., & Graham, J. L. (2008 - 2010). . In Global Negotiation: The New Rules (p. ). Retrieved from http://www.globalnegotiationbook.com/
Trying to teach leadership or innovation is tricky business. Aside from the book making sense, the writer was most impressed with how well they were able to articulate so many layers of thought. Nonetheless, this is the arena from which the writer naturally come from, so of course he would keep it in here.
Hesselbein, F., Goldsmith, M., & Somerville, I. (2005). Leading for innovation and organizing for results.. New York, NY: Jossey-Bass.
Another awesome reference textbook.
Hill, C. W. (2008). . In (Ed.), Global Business Today (5th ed, pp. 519-522). NY: McGraw Hill/Irwin.
How can you talk about international business without talking about Geert? Great site, another of the standards.
Hofstede, G. (2009). Geert Hofstede™ Cultural Dimensions. Retrieved from http://www.geert-hofstede.com/
Dry! But I love the idea of it, and any passage that I've been able to push myself through.
House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. . (2004). Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. In Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. Thousand Oaks, CA 91320: Sage Publications.
Indonesia's Ministry of Trade.
Indag - Ministry of Industry and Trade - The Republic of Indonesia. (2000). Indag - Ministry of Industry and Trade - The Republic of Indonesia. Retrieved from Ministry of Industry and Trade: http://depperindag.tripod.com/eng_2000/organ/organ1/organ_t.htm
It is convenient that the next two sites are so close alphabetically, for they are among the two strongest search engines for business in Indonesia.
Indobizdb. (2010). indobizdb [search engine, country specific]. : http://indobizdb.com/.
Infomedia Nusantara a member of TELKOM Group. (2010). Yellow Pages Indonesia [search engine, country specific]. : http://www.yellowpages.co.id/en .
IKEA actually put its marketing strategy plan for Indonesia online, and this is it!
Ingvar Kamprad Elmtaryd Agunnaryd . (2009). Strategic Marketing Plan 2009, IKEA Expansion toIndonesia ((pdf) Marketing Plan). Retrieved from (publicly published internal information): http://www.google.com/url?sa=t&source=web&cd=3&sqi=2&ved=0CCQQFjAC&url=http%3A%2F%2Fherdianti.com%2FIKEA_in_Indonesia_files%2FHerdiantiW-IKEAExpansiontoIndonesia-StrategicMarketingPlan.pdf&rct=j&q=IKEA%20Indonesia&ei=8tnKTIXoMML68AbMutTtAQ&usg=AFQjCNES4FE00IJbyD5z4v79le_uf68QiQ&sig2=ssmgjPlP9LX5f5fbjFAcIg
Perhaps the best textbook Argosy has made me read. I love feeling validated, and I have always striven to think outside the box.
Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business School Publishing.
Another reference textbook.
Kotler, P. (Ed.). (2000-2001). Marketing Management (Custom Edition for University of Phoenix ed., Vol.). Upper Saddle River, NJ: Prentice Hall, Inc..
This was a nice reference pace when working on papers having to do with textbook publishing in Indonesia. It is a well written article, though I was able to take the work further, producing a more exhaustive database, but I appreciate the entrée gave me.
Kratoska, P. H. (n.d.). Academic Publishing in Southeast Asia (Singapore University Press; hispaulk@nus.edu.sg). Retrieved from : www.iias.nl/nl/icas4/ICAS4_2005_08.pdf
A nice reference for international marketing. I can't seem to find out what Kumar's first name is to save my life.
Kumar, V. (1999). International marketing research. [VitalSource Bookshelf]. Retrieved from ISBN 0130453862
Along with executive planet, Kwintessential seems the other major multicultural business site. Of course, this is also one of those golden favorites.
Kwintessential Ltd. (2010). Language, Culture, Customs and Etiquette - Japan - Language, Culture, Customs and Etiquette - Sweden. Retrieved September 25, 2010, from http://www.kwintessential.co.uk/resources/global-etiquette/
Links to a few of the other online schools in Indonesia.
Learn4Good Ltd. (2011). Business & Management Schools in Indonesia. Retrieved February 12, 2011, from http://www.learn4good.com/great_schools/business_schools_indonesia.htm
An academic article referred to previously referencing lower marketing costs, albeit lower results, in Asia.
Legendre, F., Sherman, M., & Taylor, C. (2001). Performing in Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=5&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=26260536
My all time favorite reference book on negotiation. Well written, beautifully deconstructed.
Lewicki, R. J., Barry, B., & Saunders, D. M. (2010). Negotiation (6th ed. ed.). NY: McGraw-Hill / Irwin.
This reference has to do with an utterance by Madeleine Albright, former Secretary of State, referencing the relatively peaceful transition to democracy in Indonesia.
MSNBC (Producer). (2011, February 3). the Rachel Maddow Show [Television broadcast]. NY:
Academic article acknowledging the shift to the new Asian marketing capital of Shanghai.
Madden, N. (2002). Shanghai rises as Asia’s newest marketing capital (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=6&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Multinational+Corporations+AND+Host+Country+Receptivity%3a+Perceptions+from+Three+Asian+Countries)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
Management strategy reference textbook.
Marcus, A. A. (2005). Management strategy: Achieving sustained competitive advantage ( ed.). New York: McGraw-Hill/Irwin. []. doi: Retrieved from
The gold standard website for any and everything legal (including globally).
Martindale.com. (2010). http://www.martindale.com/?WT.srch=1
Management strategy reference textbook.
Mintzberg, H., & Lampel, J. (2005). Strategy Safari: A guided tour through the wilds of strategic management.. New York: The Free Press.
Not the most user-friendly, but a muscular international search engine nonetheless.
NationMaster.com. (2005). http://search.nationmaster.com/cgi-bin/search.cgi?query=Indonesia+publishing
Zip leaf is another Indonesian search engine (I usually have to go back and forth between all of them).
Netcode, Inc. . (2010). ZipLeaf [search engine, country specific]. : http://id.zipleaf.com/.
The Ministry of Trade in New Zealand giving pointers for doing business in Indonesia!
New Zealand, Trade & Enterprise (Government of) . (2010). Doing business in Indonesia. Retrieved from New Zealand Trade and Enterprise: http://www.nzte.govt.nz/explore-export-markets/south-and-southeast-asia/doing-business-in-indonesia/Pages/Doing-business-in-Indonesia.aspx
The Advertising Association for all of Indonesia.
PPPI (the Indonesian Advertising Agency Assoc.). (n.d.). (home page). Retrieved November 17, 2010, from http://www.pppi.or.id/
What people get paid in Indonesia!
PayScale, Inc. [Indonesia Index]. (2010). http://www.payscale.com/index/ID
I wish I could be Mike Peng when I grow up. Have you seen his 28 page CV online? This is the best global textbook for reference that I have ever had to teach from.
Peng, M. W. (2009). . In Global Business ( pp. 442-444). Mason, OH: Southwestern Cengage Learning.
Can really have a conversation about business without mentioning Michael Porter, can we? Decent strategy article.
Porter, M. E. (1996). . In What is Strategy (November-December, pp. 61-78). : Harvard Business Review.
Loved the book when I read it, keeping the reference since that is how this writer often operates anyway, but looking back it seems the whole book was spun out of a sentence or two worth of information.
“It's like driving a car at night. You never see further than your headlights, but you can make the whole trip that way.”
- E. L. Doctorow
Quinn, R. E. (2004). Building the Bridge as you Walk on it (1st ed.). 989 Market St., San Francisco, CA 94103-1741: Jossey-Bass; a Wiley imprint.
This writer declined to spend the $34 but appreciated the contribution the abstract may with regards to global ethics and conduct.
Rallapalli, K. C. (1999). A Paradigm for Development and Promulgation of a GlobalCode of Marketing Ethics. Retrieved from Journal of Business Ethics: http://www.springerlink.com/content/w783265523872h20/fulltext.pdf
A succinct little essay on primary education in Indonesia.
Red Apple Education Ltd. (2011). Indonesia: understanding our nearest neighbours . Retrieved February 12, 2011, from http://www.skwirk.com.au/p-c_s-1_u-149_t-453_c-1610/education/nsw/hsie/indonesia-understanding-our-nearest-neighbours/culture
Okay, if the writer cannot be Michael Peng, Jeffrey Sachs will do. As an early member of the Hunger Project (1980s), this work struck me to the core. As a business student I was consoled by the options.
Sachs, J. (2005). The End of Poverty: Economic Possibilities for Our Time. E Rutherford, New Jersey: Penguin Group USA.
Blog post on a tangential aspect of marketing in Indonesia.
Sauvin , S. (2010, October 1, 2010). Print advertising up 20% in Indonesia. snfblog.com. Retrieved from http://www.sfnblog.com/advertising/2010/10/indonesian_newspapers_continue_reliance.php
An older academic article from the Columbia Journal of World Business on marketing in Asia. Should be relegated to history by now, but a lot of what should be obvious by now gets overlooked. Solid reference.
Schmitt, , & Bernd, H. (1995). Language and Visual Imagery: Issues of Corporate Identity in East Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=3&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Language+AND+Visual+Imagery%3a+Issues+of+Corporate+Identity+%22in%22+East+Asia)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
This writer senses Peter Senge as a cross between Michael Porter and Malcolm Gladwell … your base business icon blended with some wise Zen hippie.
Senge, P. (2008). The Power of Presence. Publisher: Sounds True Inc., U.S., US Edition: Sounds True Inc.
Senge, P. M., Smith, B., Kruschwitz, N., Laur, J., & Schley, S. (2008). The Nessesary Revolution, How Individuals And Organizations Are Working Together to Create a Sustainable World. Retrieved from
Useful regional reference.
Singapore Economic Development Board. (2009). . Retrieved from http://www.edb.gov.sg/edb/sg/en_uk/index.html
Great inside look at what, how and why the Argosy University brand shifted.
Speak , K. D., & Hanson , G. (2008, April 1). Brand Inside Meets Brand Outside (pdf article). Retrieved from : http://www.google.com/url?sa=t&source=web&cd=6&sqi=2&ved=0CD8QFjAF&url=http%3A%2F%2Fwww.brandtoolbox.com%2Farticles%2FKarl_Gil_Links.pdf&ei=hjxZTe7OPIOEtgfmvrykDQ&usg=AFQjCNFvCGlaC1eBFHBhbxJ0NkeD4ya-Tg&sig2=wcBEnSUhDFVeagGbHHYyIQ
Awesome reference for outsourcing (in this case to Indonesia, but most other countries are also present).
Sourcingline. (2009). http://www.sourcingline.com/outsourcing-location/indonesia/.
See also Business Week. This article (along with the BusinessWeek article, and others) was part of a study of the evolution of Wal-Mart coming into Indonesia, and Wal-Marts are raised bumps along the way.
Staff (2010, Thu, Nov 04, 2010). Wal-Mart eyes bid for Indonesia Matahari units . Reuters. Retrieved from http://www.asiaone.com/Business/News/Story/A1Story20101104-245751.html
Another Golden book. What Tapscott and Williams are calling Wikinomics has always been around (look what just happened in Egypt), but now we can leverage the Internet (in whole or in part).
Tapscott, D., & Williams, A. D. (2006). Wikinomics: How Mass Collaboration Changes Everything. New York, NY: Penguin Group.
The author interviews his wife from time to time, for academic purposes, as she is an Indonesian national.
Tarigan, K. U. (2010, November 24). Interview by F. Davis [conversation]. [personal], , .
For economic context.
The World Bank Group. (2010). World Bank - Indonesia. Retrieved from World Bank - Indonesia: http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/INDONESIAEXTN/0,,menuPK:224605~pagePK:141159~piPK:141110~theSitePK:226309,00.html
For economic context.
US Dept. of Commerce. (2010). Doing Business in Indonesia. Retrieved December 01, 2010, from http://www.buyusa.gov/indonesia/en/doingbusinessinindonesia.html
For Indo US matters, from yet another perspective.
United States - Indonesia Society, the. (2010). [various]. Retrieved from the United States - Indonesia Society: http://www.usindo.org/
Dry, but a most excellent reference textbook.
Usunier, J., & Lee, J. A. (2005). Marketing Across Cultures (4th ed.). Essex, England: Pearson Education Limited.
Useful insight to riff off of, lending sound perspective to this larger document.
Whisman, R. (2007). Internal Branding: A University’s Most Valuable Intangible Asset (academic paper). Retrieved from [pdf file]: http://www.google.com/url?sa=t&source=web&cd=4&ved=0CDQQFjAD&url=http%3A%2F%2Fwww.brandchannel.com%2Fimages%2Fpapers%2F460_Internal_Branding_final.pdf&ei=AR5ZTeqrJZOEtgfmpaiJDQ&usg=AFQjCNGO5C1sUqd-ksY2Oa7ZMufT_QPGZA&sig2=LBHUdcm36_BUpCGDr0B7wA
Used as a reference for what it did not give.
WorldWideLearn. (2011). All Online Programmes. Retrieved February 12, 2011, from http://www.worldwidelearn.com/outside-us/country/indonesia.php
Thursday, May 19, 2011
Education and Marketing [1 of 2]
Abstract
This is a conversation on evaluating customer service within the service offered in the education industry.
The Nature of the Service
The nature of the service of higher education invariably runs the spectrum from providing an experience and conveying information, through knowledge itself to the fullness of integration of all that a given major subject offers in concert with realities on the ground. This tends to occur through every method and sensory experience available, Aristotelian, through the likes of Maslow, Trompenaars and Bloom's taxonomy.
The value also ranges from exposure, and an individual who simply wishes to have an experience, to a comprehensive and complete forming of subject matter expertise (at its best, extending the current knowledge base).
Configuration of particulars include amount of tuition (and a variety of offsets which may or may not be available), caliber of faculty and admittance, location and ground, blended or holey online, books and / or other materials beyond books as well as technology or not (provided or not), and class sizes. “Second tier” considerations may also factor, such as the availability of work-study, dormitories, various reputations the school may be associated with, extracurricular activities, etc.
How Do We Know
How the success of institutions of higher learning occurs are measured variously by a variety of stakeholders. Students’ surveys occur at most schools regularly to measure the school and all it entails. Measuring outcomes of the students classically is the domain of the instructor, although other stakeholders also participate in their own metric of this as well. To avoid being tagged with arbitrary subjectivity most instructors are either given a rubric or craft one of their own (or some other metric).
Ultimately, the student themselves becomes the product, and the successes and contributions of alma maters is esteemed to be a senior judgment of the school.
Examples of Consumer Centricity
Obvious expressions of consumer centricity at the university and collegiate level include a wide range of services and opportunities made available to any given student body. In this writer’s estimation, they all pale to a muscular and successful placement department that not only addresses the needs of its graduates, but its alma mater as well. Dorms with swimming pools may make for great memories, but the ability to stand behind and support one’s “product” is paramount.
Less obvious consumer centricities of consequence, and along the lines of the former assessment, include assistant faculty positions, internships, industry based interactions (guest speakers, field trips, etc.), community-institution interactive consortia and the like. Schools that actively promote networking also afford such a value add.
Marketing Service
Marketing such an institution is as elusive as a poets muse is, with similar a currency. Much like doing the necessary research to find the true price of a product before going to market, most students have their higher education narrowed for them by circumstance. Such factors often include price and aid, distance, the entrance ability and the subjects offered.
Here subtle considerations play a larger role; the look of the school (from logo to bathrooms), what the course schedules look like, the apparent availability of the staff, parking and security, access to food.
Concluding Thoughts
This author has written extensively on this topic with two specifics added in, marketing and operationally realizing Argosy University in particular and doing so in Indonesia. After a period of research and subsequent writings, these culled into a singular comprehensive writing, and then published online between March 15 and 25 of this year.
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_16.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_17.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_18.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_21.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_22.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_23.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_24.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_25.html
Within this work are addressed all the concerns across these slides, yet in significant depth.
Unfortunately, there is no apparent way of knowing who actually reads the blog (which clearly is a curiosity). Nonetheless, a handful of the following links have received in excess of a dozen hits individually (one link over 2 dozen), making this serialized blog posting among the strongest posted across the past year.
This is a conversation on evaluating customer service within the service offered in the education industry.
The Nature of the Service
The nature of the service of higher education invariably runs the spectrum from providing an experience and conveying information, through knowledge itself to the fullness of integration of all that a given major subject offers in concert with realities on the ground. This tends to occur through every method and sensory experience available, Aristotelian, through the likes of Maslow, Trompenaars and Bloom's taxonomy.
The value also ranges from exposure, and an individual who simply wishes to have an experience, to a comprehensive and complete forming of subject matter expertise (at its best, extending the current knowledge base).
Configuration of particulars include amount of tuition (and a variety of offsets which may or may not be available), caliber of faculty and admittance, location and ground, blended or holey online, books and / or other materials beyond books as well as technology or not (provided or not), and class sizes. “Second tier” considerations may also factor, such as the availability of work-study, dormitories, various reputations the school may be associated with, extracurricular activities, etc.
How Do We Know
How the success of institutions of higher learning occurs are measured variously by a variety of stakeholders. Students’ surveys occur at most schools regularly to measure the school and all it entails. Measuring outcomes of the students classically is the domain of the instructor, although other stakeholders also participate in their own metric of this as well. To avoid being tagged with arbitrary subjectivity most instructors are either given a rubric or craft one of their own (or some other metric).
Ultimately, the student themselves becomes the product, and the successes and contributions of alma maters is esteemed to be a senior judgment of the school.
Examples of Consumer Centricity
Obvious expressions of consumer centricity at the university and collegiate level include a wide range of services and opportunities made available to any given student body. In this writer’s estimation, they all pale to a muscular and successful placement department that not only addresses the needs of its graduates, but its alma mater as well. Dorms with swimming pools may make for great memories, but the ability to stand behind and support one’s “product” is paramount.
Less obvious consumer centricities of consequence, and along the lines of the former assessment, include assistant faculty positions, internships, industry based interactions (guest speakers, field trips, etc.), community-institution interactive consortia and the like. Schools that actively promote networking also afford such a value add.
Marketing Service
Marketing such an institution is as elusive as a poets muse is, with similar a currency. Much like doing the necessary research to find the true price of a product before going to market, most students have their higher education narrowed for them by circumstance. Such factors often include price and aid, distance, the entrance ability and the subjects offered.
Here subtle considerations play a larger role; the look of the school (from logo to bathrooms), what the course schedules look like, the apparent availability of the staff, parking and security, access to food.
Concluding Thoughts
This author has written extensively on this topic with two specifics added in, marketing and operationally realizing Argosy University in particular and doing so in Indonesia. After a period of research and subsequent writings, these culled into a singular comprehensive writing, and then published online between March 15 and 25 of this year.
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_16.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_17.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_18.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_21.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_22.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_23.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_24.html
http://businessglobalmarketingtheappliedarts.blogspot.com/2011/03/strategy-for-argosy-university-online_25.html
Within this work are addressed all the concerns across these slides, yet in significant depth.
Unfortunately, there is no apparent way of knowing who actually reads the blog (which clearly is a curiosity). Nonetheless, a handful of the following links have received in excess of a dozen hits individually (one link over 2 dozen), making this serialized blog posting among the strongest posted across the past year.
Friday, November 5, 2010
Marketing an Applied Visual Arts textbook in Indonesia
Abstract
The author is in negotiations to produce a business primer textbook specific to the applied arts (an outline appears in the Appendix). Given the evolution and inextricability of Globalization, the text intends to speak to global (as opposed to domestic) concerns, as a matter of course.
The easy target would be to market the textbook to all the art institutions in the US. However, a true test of the text would lie in its ready ability to be translated and adopted elsewhere.
Although the author is not part of the marketing arm of the publisher (nor presuming to tell them what to do), this document serves purely as an exercise of the text itself to explore some considerations exactly to that end, in Indonesia.
A combined back translation along with a blind parallel translation of the text would be ideal. Given that the Indonesian currency, the rupiah, has been trading in the 40s to the US dollar for more than a decade now, the cost of such extensive translation is easily justified. It is useful to note that the presumed publisher, AVA, is Swiss-based, with an English-language subsidiary in the UK, chiefly for translation purposes. It would be a small matter to engage a few other-language translators on a consulting basis.
Indonesia
Context & Consideration
If one were to market this textbook into Indonesia, the first natural audience would also be institutions of higher learning. A cursory look at the market yields more than 30 such institutions on the island of Java alone (a table appears in the Appendix). For the unacquainted, that should be read as staggering; there is no equivalent in the US. For balance, consider the entirety of the archipelago as likened metaphorically to a region in the US as one would have to concede, the island of Java is the downtown of the big city of that region. Nonetheless, these numbers bode well. This author's numbers place all institutions of higher learning for art in the US at a number just over 150. Conservatively, if one were to pad that number by 25% that still clocks in fewer than 200. Without being exhaustive of the other 17,000+ islands, one imagines that further research would reveal at least as many more institutions (and the thought remains that this is severely understated).
Among the cautions as regards the numbers of institutions is that approximately half of the 30 are not just applied arts schools, but specifically schools associated with fashion. Given approximately a dozen other arenas of applied arts, it remains currently possible that there would be handfuls of schools focusing in similar other direction, photography, animation, etc., not yet unearthed.
There may also be institutions just hanging on with a student or two. While this may be the case anywhere in the world, let us look at one of the institutions that indicates itself as a standard among the rest; the Indonesia Institute of the Arts (the ISI) in Yogyakarta. According to their site, they average a student population of 2500, one hundredths of which are foreign, with semester tuition cost of approximately $1000 US.
Given the cursory nature of the research (not definitive, yet a solid start) one can be cautiously confident that the market in Indonesia for such a textbook definitely exists. If only 1/10 of the students at the ISI purchased the textbook, that is 250 units. The next suggested step in this process would be to become more definitive about the database; if for no other reason but to support the on-ground marketing representative in saturating the market.
Phase 2
An easy conjecture is that if market research dollars were spent, we would find a healthier alternative market than one might in a Western country. This is predicated on a number of things: Indonesian literacy has been increasingly on the rise, technology remains limited relative to Western countries based on the current price tag and Indonesians are increasingly hungry to participate in the global economy (and the product is a business primer).
The preceding paragraph serves to introduce the second consideration for penetrating the Indonesian market. A marketing representative (of the right qualifications, demonstrated sales ability and a familiarity with the book trade), armed with all the research necessary would be able to penetrate at least the secondary education market, and possibly a significant amount of the book vendors as well. Please also note that the actual production for AVA occurs just across the Malacca Straits in Singapore. This already in place association might further inform the larger movement.
The marketing representative would almost have to be an Indonesian. "...To set up in Indonesia there are plenty of day-to-day challenges to keep you on your toes..." (New Zealand, Trade & Enterprise (Government of) , 2010). While no one wants to hear such cautionaries, it is smart at a minimum to be aware of the many layered, multicultural considerations that would otherwise burden on noncitizen with a nagging, constant mandate to translate everything. Again, given the thoughtful approach and the right research, the cost may easily be justified.
With Indonesia, as a significant aspect of the ASEAN (Associations of the organization of Southeast Asian Nations), and a significant Democratic presence in the region, such an opportunity becomes a great test market for entrée into the larger Asian market.
All the Rest
The reader may be inclined to view this document as something of a compromise vis-à-vis the larger conversation of marketing into a new country. The author recognizes that the implication of demographic has little effect, insofar as the overarching conversation for an Indonesian artisan student and an American artisan student is the global business nature of the art (which flattens the conversation, culturally). Indeed, the global approach to the business text consciously collapses the collateral material as well: posters for bookstores, bookmarks and the like. Beyond excellent translation, there should be no overt difference.
Among the challenges was to increase sales by 50%. However, taking this product into the Indonesian market increases sales by 100% (for a market that had not yet existed). Given the product does not exist yet, and would presumably be offered to an American audience first, comparatively speaking, there is no current way to have Indonesian sales constitute half of American sales. This is simply recognition of the generic comparative of supply-chain, as it exists in the US with almost anywhere else in the world.
The exercise that this document constitutes recognized such disparities going in. The embrace of Indonesia was pursued given the ability to justify other goals: a more Asian entrée to the Asian market (otherwise India is also attractive), the proximity to the subsidiary operations in Singapore, the democracy of the country and the attractive economic considerations (Australian School of Business UNSW , 2010) (Sauvin , 2010).
Conclusion(s)
The author is familiar enough, with both Indonesia, and marketing in general, to recognize that one could paint the larger conversation with the following broad-brush stroke: the cosmopolitan Indonesian that would be the market for such an item is, at essence, no different from his or her Western counterpart. What is different, however, while minor, needs noting nonetheless (the covert). These would be the subtle nuances of communication, negotiation, and day-to-day interaction generally. With a significant Chinese minority deeply embedded in the business class, with the largest Muslim population on the planet and Indians among the significant minorities, one finds a whole host of details that we simply need to honor. This would include paying attention to one's basic posture (not literally but figuratively) in human interaction. Also, the colors being used in communication, the kinds of visual matter that one needs to avoid and even the business card of the marketing representative (Anonymous, 2008)(“Executive Planet“, 2010)(Global Marketing Strategies, 1997-2010)(Hofstede, 2009)(House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. , 2004)(Kwintessential Ltd, 2010)(World Business Culture, n.d.).
Approval for the textbook remains pending. Is this a presumption of a fantasy or an academic exercise; humbly submitted this offering is the latter. Nonetheless, if AVA were so inclined, Indonesia represents a cost-effective market and a potentially excellent entrée into Asia.
References
AVA Academia. (2010). http://www.avabooks.ch/
Anonymous (2008). Negotiating International Business - Italy. Global Negotiation Resources. Retrieved from http://www.globalnegotiationresources.com/
Arts Business Institute, (2009, Friday, April 3, 2009). Economic Importance of Art [Web log message]. Retrieved from http://artsbusinessinstitute.blogspot.com/
Australian School of Business UNSW . (2010, June 4, 2010). Marketing in Indonesia - challenges and opportunities ([under: News & Events]). Retrieved from Australian School of Business UNSW : http://www.asb.unsw.edu.au/newsevents/mediaroom/media/2010/april/Pages/marketingindonesia.aspx
Edwards, B. (1979). Drawing on the Right Side of the Brain (1st ed.). Los Angeles, CA: Jeremy Tarcher.
Executive Planet. (2010). Retrieved from http://www.executiveplanet.com/index.php?title=Main_Page
Friedman, T. (2005). The World Is Flat. New York: Farrar, Straus & Giroux .
Global Marketing Strategies. (1997-2010). Global Negotiator [[muscular collection to internal pages with developed information] http://www.globalnegotiator.com/]. Retrieved from : Global Marketing Strategies.
Hernández Requejo, W., & Graham, J. L. (2008 - 2010). . In Global Negotiation: The New Rules (p. ). Retrieved from http://www.globalnegotiationbook.com/
Hill, C. W. (2008). . In (Ed.), Global Business Today (5th ed, pp. 519-522). NY: McGraw Hill/Irwin.
Hofstede, G. (2009). Geert Hofstede™ Cultural Dimensions. Retrieved from http://www.geert-hofstede.com/
House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. . (2004). Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. In Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. Thousand Oaks, CA 91320: Sage Publications.
Inglehart , R. (2009). [charts] [World Values Surveys]. Retrieved from http://www.worldvaluessurvey.org/wvs/articles/folder_published/article_base_54
International Labor Organization. (2008). Global Wage Report 2008/09 Towards policy coherence: Minimum wages and collective bargaining [9789221214991 (ISBN)]. Retrieved from http://www.ilo.org/global/What_we_do/Publications/ILOBookstore/Orderonline/Books/lang--en/docName--WCMS_097013/index.htm
Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to create uncontested market spece and make the competition irrelevant. Boston, MA: Harvard Business School Publishing.
Kwintessential Ltd. (2010). Language, Culture, Customs and Etiquette - Japan - Language, Culture, Customs and Etiquette - Sweden. Retrieved September 25, 2010, from http://www.kwintessential.co.uk/resources/global-etiquette/
Nazief, B., Ph.D. ((between 1999 + 2010)). Development of Computational Linguistics Research: a Challenge for Indonesia (Doctoral dissertation, University of Indonesia, Jakarta). Retrieved from http://www.google.com/url?sa=t&source=web&cd=1&sqi=2&ved=0CBMQFjAA&url=http%3A%2F%2Fwww.ldc.upenn.edu%2Facl%2FP%2FP00%2FP00-1075.pdf&rct=j&q=research%20challenge%20indonesia&ei=X6vRTJr4Csys8Ab72KTHDA&usg=AFQjCNGnS-LjzjBu7FhuvGgozB1hGHJ-2A&sig2=xP8728Cakuj10TM2Opss3g
New Zealand, Trade & Enterprise (Government of) . (2010). Doing business in Indonesia. Retrieved from New Zealand Trade and Enterprise: http://www.nzte.govt.nz/explore-export-markets/south-and-southeast-asia/doing-business-in-indonesia/Pages/Doing-business-in-Indonesia.aspx
Peng, M. W. (2009). . In Global Business ( pp. 442-444). Mason, OH: Southwestern Cengage Learning.
Sauvin , S. (2010, October 1, 2010). Print advertising up 20% in Indonesia. snfblog.com. Retrieved from http://www.sfnblog.com/advertising/2010/10/indonesian_newspapers_continue_reliance.php
Singapore Economic Development Board. (2009). . Retrieved from http://www.edb.gov.sg/edb/sg/en_uk/index.html
World Business Culture. (n.d.). American Management Style, South Korean Management Style and Japanese Management Style (respectively). Retrieved Sept. 18, 2010, from http://www.worldbusinessculture.com/South-Korea-Management-Style.html; http://www.worldbusinessculture.com/Japanese-Management-Style.html; http://www.worldbusinessculture.com/American-Management-Style.html
Sunday, October 31, 2010
Understanding
The word itself gives us a clue as to where our priorities should lay. Let us fold together two Asian proverbs about journeys. In the Chinese proverb: A journey of a thousand miles begins with one small step. In the Japanese proverb: our lessons come from the journey, not the destination. Both address where the right value lies.
Distilled into one American word, the value, the front aspect of the word (the journey) is that which precedes the “ah ha” moment, the goal, the milestone (the standing). And, while we mark the progress with the standing, it is only that which we stand upon to journey further. Hence, the word’s priority of structure (the “under”) coming first (until the next “under”).
Distilled into one American word, the value, the front aspect of the word (the journey) is that which precedes the “ah ha” moment, the goal, the milestone (the standing). And, while we mark the progress with the standing, it is only that which we stand upon to journey further. Hence, the word’s priority of structure (the “under”) coming first (until the next “under”).
(this is my definition and i recognise it may be slightly off topic.
i nonetheless sense it's value, and am therefore sharing it)
i nonetheless sense it's value, and am therefore sharing it)
Monday, October 25, 2010
A Call to Collaboration!
A Call to Collaboration!
I would like to invite Professors
• from outside the US• who speak English, and
• teach classes on multiculturalism, global business, international marketing and the like
to connect with me here … and if it is easier, e-mail me at waterecho@yahoo.com. Eventually I’d like to move us over to Skype, where we can live conference for free, share each other with our classes and, perhaps, publish together from time to time.
English to Portuguese translation
Um apelo à colaboração!
Gostaria de convidar os professores
• de fora os EUA
• Pessoas que falam Inglês, e
• dar aulas sobre o multiculturalismo, o negócio global, marketing internacional e afins
manter contato comigo aqui ... e se for mais fácil, e-mail me at waterecho@yahoo.com. Eventualmente, eu gostaria de mover-nos à Skype, onde podemos viver de conferências para compartilhar, sem uns aos outros com nossas aulas e, talvez, publicar em conjunto ao longo do tempo.
English to Russian translation
Призыв к сотрудничеству!
Я хотел бы пригласить профессоров
• из-за пределов США
• кто говорит по-английски, и
• проводят занятия по культурному многообразию, глобальный бизнес, международный маркетинг и т.д.
чтобы связаться со мной здесь ... а если проще, электронной почте мне waterecho@yahoo.com. В конце концов я бы хотел перевести нас на Skype, где мы можем жить конференции бесплатно, делиться друг с другом с нашими классов и, возможно, опубликовать вместе время от времени.
English to Hindi translation
सहयोग के लिए एक कॉल करें!
मैं प्रोफेसर आमंत्रित करना चाहते हैं
अमेरिका के बाहर से •
• जो अंग्रेजी बोलते हैं, और
• बहुसंस्कृतिवाद को कक्षाओं में, विश्व व्यापार, अंतर्राष्ट्रीय विपणन और तरह सिखाना
मेरे साथ यहाँ कनेक्ट ... और अगर यह आसान है, मुझे ई मेल waterecho@yahoo.com पर. अंत में मैं करने के लिए हमें ले जाने पर Skype, हम कहाँ मुक्त हिस्सा है, के लिए हमारे सम्मेलन वर्गों के साथ एक दूसरे को जीने के लिए और कर सकते हैं, शायद, समय समय पर से एक साथ प्रकाशित करना चाहते हैं.
English to Chinese (Traditional) translation
一個電話到合作!
我希望邀請教授
• 從美國外面
• 誰講英語，和
• 教課在多元文化、全球企業、跨國推銷等等
連接用這裡我…和，如果它是更加容易，電子郵件我在waterecho@yahoo.com。 我希望最終移過去我們向Skype，我們可以居住會議為自由，與我們的類互相分享，并且，或許，時常一起出版。
Saturday, October 23, 2010
The online education paradigm (& business)
Ouch
I will begin here with my complaints, numerous as they are, for I wish to end on a positive note.
There is nothing "live" about some of the models out there. In these instances, we are looking at paradigms which simply trade an inordinate number of posts, papers and feedback. I say inordinate because that is one of the hallmarks of this model, it seems to need to justify itself, so it puts a heavier burden on the student. Basically, twice the work for half the experience.
This also corrupts the learning process in innumerable ways. Whatever interaction we find variously shows itself stilted, postured and a place to hide. I am sure that for some it is cause to diminish the importance of the experience and/or their participation.
One expression of significant consideration is about employment today and the capacity to network. Despite these typically being a group of ostensibly bright people, paying significant money to be “around” each other, there is a strong tendency to overlook simply participating in shared information. Consequently, it is entirely possible to experience a class, even at the doctorate level, and have it end without having any way to be in touch with a majority the colleagues you paid so much money to share such time.
I taught online at another institution that had a somewhat different set up. There was a designated time for an online experience that constituted the class. Everyone had at least the speaker and microphone, if not a Webcam. This would have worked out better, but in so far as this institution also recorded the class (which, of itself, is fine), and made the recording available after the fact, no students ever showed up for class. As an instructor, I still had a commitment to be there. Week after week, I found myself speaking to my monitor, teaching the class to no one. Obviously, this could have been better but for the logistical nonsense. Retrieving the recorded class after the fact should not eclipse attendance in the class itself. Unfortunately, that institution had actually championed this "convenience" to its tuition dollars... oh; excuse me, its students.
The Upside
I am also aware of institutions that only make online classes available by faculty who teach the same class on ground, with a twist. Baylor, for example, has its ground classes video recorded and integrated into the online experience; also including Webcam. We see a pattern here, where the more muscular the technology used, the closer we get to a ground interaction. Perhaps this is the best we can hope for at this time. I sense this is a direction that most good schools could easily move in the direction of, strongly need to consider, and will eventually have to move in (the sooner the better) to stay competitive.
The primary irony here is this writing is by a business major. It is not lost on this student all the iterations and layers of fiscal value to have this structure in place. For every good business reason online education is here to stay.
_____________
(consider this a text box, narrative continues below)
___________
Holography
CNN Hologram TV First
and
1 min 28 sec - Nov 4, 2008
Minolta and the Milo Venus
Related 3-D spatial: THIS is complicated
Holophone’s true and false
related information
Almost Genius: An AR Interface for Drawing in 3-D
Fast Company
A Vision of K-12 Students Today
seadragon photosynth
be aware – what photography can now do
Wear-able technology breakthrough (via MIT)
Talks Pattie Maes & Pranav Mistry: Unveiling the "Sixth Sense," game-changing wearable tech
an annual contribution from Sony Corp. – Did You Know
2007
Why we’ll be students the rest of our lives just to be competitive
2009
_____________
From the needs perspective, ground classes should never go away. However, a quality online educational experience augments educational need as well. Moreover, the better the delivery system is developed, the better the augmentation is. The future is bright. There has been a recent commercial renaissance with a 3-D experience; arguably, the turning point was the movie Avatar. We are now seeing 3-D televisions making their way into homes. I see this as a transitional stage to holography eventually becoming pedestrian. I am including a text box with a collection of links that highlight various approaches and applications for this technology.
While it is likely entirely possible to have this technology within the next 5 to 10 years integrated into the online experience of education, I imagine it may actually take a generation. Nevertheless, this is inevitable. In addition, once this takes place it should collapse all that griping and whining made earlier, out of pride for my school (or any educational experience) being all that can be.
That would normally be the concluding statement. Yet, I cannot help but indulge myself for a moment. Imagine a time when you would attend a class, literally global. You enter a virtual classroom. There may be parameters regarding the degree to which your appearance may be you yourself, an avatar, or some combination thereof. Regardless, your voice is live, and so are your physical actions. That which is virtual, would in every way echo a ground class, as we know it today. Would this be the end of hollowed brick-and-mortar institutions, such as the ivies? Actually, possibly; and I can only trust that their individuals that are writing papers, as this paper is being written, reinventing themselves for the future.
Sunday, October 17, 2010
Business Idea for the taking - Another Win Win Win for the community
I hereby copy write this idea and I freely intend to give it away.
I went to the fifth year reunion of my first grad school (University of Phoenix, MBA/GMT) yesterday. There were significant and varied notable considerations, and this one, in particular, is blog post worthy.
The theme was a series of threads that will nicely together: getting back, making a difference, participating and the like.
Among the first people I met, on my way to the homecoming meeting, was a kind woman named Janet, who took my daughters and my picture. About five hours later, I ran into her again. Insofar as she seemed to have a direct connection to the woman who was looking to call forth this consideration of contribution, I gave Janet the following idea:
Coordination could occur directly through whatever the organization was, or through a network of occupational therapists with association with seniors. There is no scarcity of nursing homes in Florida, and a significant number (perhaps even a majority) are populated with relatively able and sharp seniors. They may not be terribly aerobic, but they love to remain mentally, emotionally and psychically engaged.
I imagine there's a few of these settings that have flat-panel TVs in the commons room that could be hooked up to a WiFi laptop and a WebCam. Database? Sure, you could, or you could just open the phonebook and start dialin’.
Elsewhere, there are probably a ton of grammar schools out there that would love to adopt an honorary grandparent. Many grammar schools today have projectors in the classroom. Many of those projectors have the capacity to be hooked up to any net enabled computer. Skip the school board, but don’t interrupt the principal. I suggest the phone book again, grammar schools and asking for the assistant principal.
The questions with the schools and the seniors are basically the same: are you interested in a free activity that will contribute to your population, do you have web access (and cams) and in the case of the seniors, do you have a large screen tv that can become a monitor. (It’s not rocket science).
So far we have both components that have to do with the human element. Here are the two components that are missing; at least from this narrative so far. There's at least a half a dozen free, digital, online children's book sites; that's one component. The other component is Skype; which is also free.
At this point, all one has to do is coordinate the same children's book being open on half the monitor, and open Skype on the other half.
In this way, we have engaged two populations that need, or would appreciate, engagement. It costs nothing. And it would increase reading levels for the children, a sense of connectedness for everyone and a sense of difference making for the seniors. It's a win for the seniors, it's a win for the kids, and in the long run it's a win for the community as a whole.
With everything else about it free, well, just credit me, and let me know which schools are benefitting. I hope University of Phoenix takes me up on my contribution to difference making. Heck, I hope anybody who reads this passes it along - such a difference should get a move on!
I went to the fifth year reunion of my first grad school (University of Phoenix, MBA/GMT) yesterday. There were significant and varied notable considerations, and this one, in particular, is blog post worthy.
The theme was a series of threads that will nicely together: getting back, making a difference, participating and the like.
Among the first people I met, on my way to the homecoming meeting, was a kind woman named Janet, who took my daughters and my picture. About five hours later, I ran into her again. Insofar as she seemed to have a direct connection to the woman who was looking to call forth this consideration of contribution, I gave Janet the following idea:
Coordination could occur directly through whatever the organization was, or through a network of occupational therapists with association with seniors. There is no scarcity of nursing homes in Florida, and a significant number (perhaps even a majority) are populated with relatively able and sharp seniors. They may not be terribly aerobic, but they love to remain mentally, emotionally and psychically engaged.
I imagine there's a few of these settings that have flat-panel TVs in the commons room that could be hooked up to a WiFi laptop and a WebCam. Database? Sure, you could, or you could just open the phonebook and start dialin’.
Elsewhere, there are probably a ton of grammar schools out there that would love to adopt an honorary grandparent. Many grammar schools today have projectors in the classroom. Many of those projectors have the capacity to be hooked up to any net enabled computer. Skip the school board, but don’t interrupt the principal. I suggest the phone book again, grammar schools and asking for the assistant principal.
The questions with the schools and the seniors are basically the same: are you interested in a free activity that will contribute to your population, do you have web access (and cams) and in the case of the seniors, do you have a large screen tv that can become a monitor. (It’s not rocket science).
So far we have both components that have to do with the human element. Here are the two components that are missing; at least from this narrative so far. There's at least a half a dozen free, digital, online children's book sites; that's one component. The other component is Skype; which is also free.
At this point, all one has to do is coordinate the same children's book being open on half the monitor, and open Skype on the other half.
In this way, we have engaged two populations that need, or would appreciate, engagement. It costs nothing. And it would increase reading levels for the children, a sense of connectedness for everyone and a sense of difference making for the seniors. It's a win for the seniors, it's a win for the kids, and in the long run it's a win for the community as a whole.
With everything else about it free, well, just credit me, and let me know which schools are benefitting. I hope University of Phoenix takes me up on my contribution to difference making. Heck, I hope anybody who reads this passes it along - such a difference should get a move on!
Sunday, October 3, 2010
All this month: Tin-tin!
(I know, I know, I need to get back to more academic posts. I will soon, I promise).
... on the heels of yesterday's post, and given that this is the 10th month in the 10th year (10-10; or “Tin-tin”), I can't help but take a moment and to celebrate the work of the Belgian artist Georges Prosper Rémi (1907–1983); known by his nom de plume: Hergé (which, by way of a French pronunciation are his initials backwards: RG).
As a student of the applied arts, and an illustrator myself, I tend to shy away from comics. They seem such an abused format, generally speaking. The new graphic novels of the last decade or so have shown some refreshment to that end, however.
Be that as it may, for my money only Windsor McKay, of Little Nemo fame, and Hergé‘s Les Aventures de Tintin, (before these new graphic novels), elevated the comic art to something thoughtful, provoking and inspiring.
Hergé’s style, to my way of thinking, is extraordinary. It remains fresh to this day. It has a simplicity, elegance and economy, and yet in no way seems trivialized. Along with his trusty dog Snowy, Tin-tin saved the world on a regular basis; giving a straightforward vent for a standard fantasy for all boys around the world. Take pause, please; consider for a moment what a contribution that actually is. Hergé researched his stories first, often basing them on real-life events, and I don't know that anyone has given young men as much since! So, in the process, young boys also became exposed to how the world really worked, its politics and intrigue, and at the very least it's exotic geography.
Tin-tin and Snowy have been immortalized beyond the two dozen comic books into movies, radio, theatrical performances, whole shops and the merchandise to fill them, etc. Tin-tin has a website (http://www.tintin.com/en/), and Hergé has a museum (http://www.museeherge.com/). This is fitting. Hergé never took on an embrace of the corporate model, or he may have eclipsed Disney.
Now, having said all that, promise me this: throw it all away and spend at least as much time being literally refreshed and invigorated, finding and allowing Hergé’s Tin-tin artwork to flood your senses. When people do, the world is a better place. And hey, it is, after all, 10.10 !
... on the heels of yesterday's post, and given that this is the 10th month in the 10th year (10-10; or “Tin-tin”), I can't help but take a moment and to celebrate the work of the Belgian artist Georges Prosper Rémi (1907–1983); known by his nom de plume: Hergé (which, by way of a French pronunciation are his initials backwards: RG).
As a student of the applied arts, and an illustrator myself, I tend to shy away from comics. They seem such an abused format, generally speaking. The new graphic novels of the last decade or so have shown some refreshment to that end, however.
Be that as it may, for my money only Windsor McKay, of Little Nemo fame, and Hergé‘s Les Aventures de Tintin, (before these new graphic novels), elevated the comic art to something thoughtful, provoking and inspiring.
Hergé’s style, to my way of thinking, is extraordinary. It remains fresh to this day. It has a simplicity, elegance and economy, and yet in no way seems trivialized. Along with his trusty dog Snowy, Tin-tin saved the world on a regular basis; giving a straightforward vent for a standard fantasy for all boys around the world. Take pause, please; consider for a moment what a contribution that actually is. Hergé researched his stories first, often basing them on real-life events, and I don't know that anyone has given young men as much since! So, in the process, young boys also became exposed to how the world really worked, its politics and intrigue, and at the very least it's exotic geography.
Tin-tin and Snowy have been immortalized beyond the two dozen comic books into movies, radio, theatrical performances, whole shops and the merchandise to fill them, etc. Tin-tin has a website (http://www.tintin.com/en/), and Hergé has a museum (http://www.museeherge.com/). This is fitting. Hergé never took on an embrace of the corporate model, or he may have eclipsed Disney.
Now, having said all that, promise me this: throw it all away and spend at least as much time being literally refreshed and invigorated, finding and allowing Hergé’s Tin-tin artwork to flood your senses. When people do, the world is a better place. And hey, it is, after all, 10.10 !
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