Literature Review of References
Article retrieved from the Argosy University Library specifically on Asia-based marketing executives' opinions regarding their companies' marketing and advertising strategies in the region.
AINSWORTH, G., & VLAS, A. (2000). INSIGHTS ON ASIA (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=7&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=3015203
A great resource site for print, television and all other advertising media for most all countries in the world.
Ads of the World. (2011). Ads of the World: Turkey (reference/resource). Retrieved from Ads of the World / WebMediaBrands Inc.: http://adsoftheworld.com/taxonomy/country/turkey
Thee organization for marketing for marketing professionals in the United States.
American Marketing Association. (2005). the American Marketing Association’s (AMA) code of conduct . In the American Marketing Association’s (AMA) code of conduct . Retrieved from http://www.google.com/url?sa=t&source=web&cd=2&ved=0CBgQFjAB&url=http%3A%2F%2Fwww.marketingpower.com%2FCareers%2FDocuments%2FPCM%2520Application%2520Kit.pdf&ei=BMHnTOmZNsb_lgeM67i7Cw&usg=AFQjCNE3pngME_hdEkQOvKxtYa1GErAsUQ&sig2=nvERiaEYNIr1OxzKaGWEwg
Chris Anderson's groundbreaking insight on the abundance left in the margins by the big players so inextricably focused on making the most and fastest money. There is usually more left on the table in haste, plenty for entrepreneurs.
Anderson, C. (Speaker). (2006). The Long Tail. Why the future of business is selling more of less. [CD]. Hyperion Audiobooks: .
International negotiation resources by country.
Anonymous (2008). Negotiating International Business - Italy. Global Negotiation Resources. Retrieved from http://www.globalnegotiationresources.com/
David Arnold's most excellent book for Financial Times arguing how we will never be truly global, and to honor our wonderful differences.
Arnold, D. (2004). The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize [for Education Management Corporation]. (1st ed.). [VitalSource Bookshelf]. Retrieved from ISBN 013047066X
A nice op Ed on the topic, by one of the major business schools in the region.
Australian School of Business UNSW . (2010, June 4, 2010). Marketing in Indonesia - challenges and opportunities ([under: News & Events]). Retrieved from Australian School of Business UNSW : http://www.asb.unsw.edu.au/newsevents/mediaroom/media/2010/april/Pages/marketingindonesia.aspx
Straightforward and thorough template information as regards the branding of an institution of higher learning.
Boston University. (n.d.). Boston University Brand Identity Standards. Retrieved February 14, 2011, from http://www.bu.edu/brand/
Insightful advice from a blog about the topic of this paper.
Branding Strategy Insider, the branding blog. (2007 (& 2010), ). Building A University Brand [Web log message]. Retrieved from http://www.brandingstrategyinsider.com/2007/11/rebranding-a-na.html; http://www.brandingstrategyinsider.com/university_branding/
Old enough now to give historic context, this BusinessWeek article nails down one aspect of one part of the challenge a multinational experienced with their larger entrée strategy for Indonesia.
BUSINESS WEEK ONLINE. (1998). OUT OF INDONESIA: WAL-MART SPLITS WITH LIPPO . Retrieved from http://www.businessweek.com/bwdaily/dnflash/feb1998/nf80225b.htm
This writer does not have the $275 for the 130 page report, yet sought to keep the reference anyway.
Bharat Book Bureau. (2009). Foreign Companies in Indonesia. Retrieved December 01, 2010, from http://www.bharatbook.com/bookdetail.asp?bookid=18780&publisher=
This writer's interview with his niece (about textbooks. Ribka is currently a student at the University Sumatra Utara, Indonesia).
Bukit, R. (2010, November 26). Interview by F. Davis [conversation on Skype]. [personal], .
One those golden references everyone should have in their favorites.
CIA - World Factbook. (updated bi-weekly [retrieved Feb. 12, 2011]). China, India, Indonesia & the US [respectively]. Retrieved 02.12.11, from https://www.cia.gov/library/publications/the-world-factbook/index.html
A great little article of tangential significance, ongoing global right from the smallest of starts.
Campbell , A. (2007, July 25, 2007 ). Go Global Without Waiting to Grow Up [Web log message]. Retrieved from http://smallbiztrends.com/2007/07/go-global-without-waiting-to-grow-up.html
This blog reviews and summarizes what is become one of the fundamental strategies for business.
Carter, P.. (2009, August 6). Corning’s Five-Stage Stage-Gate Process [Web log message]. Retrieved from http://www.drpatrickcarter.com/blog/?p=11
International business law reference of the highest order.
Cheeseman, H. R. (2009). Contemporary Business and Online Commerce Law (6 ed.). Upper Saddle River, NJ 07458: Pearson / Prentice Hall.
Citra Duta lingers as a reference, though admittedly not necessarily applicable. A decades established interior design firm, the principles are both Indonesian as well as from the West.
Citra Duta Artistry. n.d.). http://www.cda.co.id/; http://www.expat.or.id/sponsors/cda.html
Supporting commentary from broadcast television.
CNN (Producer). (2011, Jan. 17, 2011 - 8:30am EST). American Morning (Live) [Television broadcast]. [guest interviewed: Dr. Perry]: .
Culturegrams! Need I say more? Was this the first work of its kind? These works continue to be excellent reference.
David M Kennedy Center for International Studies, the. (1997). Japan, Sweden. In G. P. Skabelund (Ed.), Culturegrams, vol. 2; Africa, Asia, Oceania. Brigham Young University: Brigham Young University.
Part of the contemporary wave of creative thinking management.
Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work: How to Manage It, Measure It, and Profit from It.. Upper Saddle River, NJ: Prentice Hall.
This writer's self-referential writing, this being a new thought model.
Davis, F. (2009). Sketch of a Model; Leadership and Strategy. Unpublished manuscript, Argosy University, Tampa, FL.
This writer's self-referential writing, this being preliminary to a new thought model.
Davis, F. (2009). Solutions-Oriented Decision Models. Unpublished manuscript, Argosy University Business Department; Tampa, FL.
Part of the contemporary wave of creative global management.
Deresky, H. (2008). . In (Ed.), International Management; Managing across Borders and Cultures (6th ed, pp. 350-367). : Pearson / Prentice Hall.
This is a strong reference textbook for international business.
Dlabay, L. R., & Scott, J. C. (2006). International Business (3rd ed ed.). Mason, OH: Southwestern Cengage Learning.
This Scottish business school is among the very few online schools of any presumed caliber operating in Indonesia.
Edinburgh Business School; Heriot-Watt University. (2011). Welcome to EBS in Indonesia. Retrieved February 12, 2011, from http://www.ebsglobal.net/studying-globally/Indonesia
Simply a reference. The Indonesian school system has a nickname of Garden of Students.
Encyclopædia Britannica. (2011). Garden of Students. Retrieved February 12, 2011, from http://www.britannica.com/EBchecked/topic/225819/Garden-of-Students
Another one of those golden references. If it's multicultural business, it's best to check in here.
Executive Planet. (2010). Retrieved from http://www.executiveplanet.com/index.php?title=Main_Page
This is a sub page of the much larger website. As intercultural websites go, this truly is the gold standard. Living in Indonesia a site for ex-pats (http://www.expat.or.id/) is well maintained for decades now and deconstructs all things Indonesian for the Western professional in mind. It's beautiful, wonder filled and the treasure.
Expat Web Site Association Jakarta. (2011). International Schools in Jakarta. Retrieved February 12, 2011, from http://www.expat.or.id/orgs/schools.html
Instrumental web page offering both logos for Argosy University as they transitioned their brand across the first decade of the new millennium.
Free PDF ebook. (2010). Argosy University Logo PDF ebook. Retrieved February 14, 2011, from http://www.orthougm.com/argosy_university_logo.html
A milestone book, and I like Tom as a pundit also.
Friedman, T. (2005). The World Is Flat. New York: Farrar, Straus & Giroux .
A nice list of the most significant indigenous secondary schools.
FutureMELD, LLC. BrainTrack. (2011). Indonesia Universities And Colleges. Retrieved February 12, 2011, from http://www.braintrack.com/linknav.htm?pprevid=182&level=3
Once I discovered Malcolm I devoured everything he wrote all at once. I’m surprised I did not justify including Outliers in this reference list. If you are not familiar with him, go read him now. His biggest, overarching contribution has to do with perspective. Nice right brain stuff.
Gladwell, M. (2001). The Tipping Point: How Little Things Can Make a Big Difference. Boston, MA: Little Brown & Company.
Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking . Boston, MA : Little, Brown and Company.
A very strong collection of reference data.
Global Business Indonesia [Interactive data sets, links to resources, etc.]. (2010). Time Inc.. Retrieved from http://www.time.com/time/global_business/Indonesia
A mother lode of international negotiation resource. Unfortunately, it's not all free.
Global Marketing Strategies. (1997-2010). Global Negotiator [[muscular collection to internal pages with developed information] http://www.globalnegotiator.com/]. Retrieved from : Global Marketing Strategies.
Seth Godin continues to guerrilla market Seth Godin. From this perspective he would be easily dismissed. But the guy keeps putting fresh perspective on marketing considerations that are often overlooked in an entertaining way, so it turns out he's actually worth checking out.
Godin , S. (Speaker). (2004). Free Prize Inside / Purple Cow [audiobook]. Seattle, WA: Penguin Audio.
I know it says so in the reference, but let me say it again: this is a podcast (if your speakers are on you may have a surprise). As stated, it has to do with global pay.
Hay Group. (Producer). (2010). 2009 Global Management Pay Report [podcast; 9:37.]. Retrieved from http://www.haygroup.com/uae/Media/Details.aspx?ID=22275
This is a website promoting one book on international negotiation. I think I kept it because I may have come across something from within it that I had used elsewhere (something tells me that when I used from within this book I actually got from one of those other websites, that the value was its links).
Hernández Requejo, W., & Graham, J. L. (2008 - 2010). . In Global Negotiation: The New Rules (p. ). Retrieved from http://www.globalnegotiationbook.com/
Trying to teach leadership or innovation is tricky business. Aside from the book making sense, the writer was most impressed with how well they were able to articulate so many layers of thought.
Hesselbein, F., Goldsmith, M., & Somerville, I. (2005). Leading for innovation and organizing for results.. New York, NY: Jossey-Bass.
Another awesome reference textbook.
Hill, C. W. (2008). . In (Ed.), Global Business Today (5th ed, pp. 519-522). NY: McGraw Hill/Irwin.
How can you talk about international business without talking about Geert? Great site, another of the standards.
Hofstede, G. (2009). Geert Hofstede™ Cultural Dimensions. Retrieved from http://www.geert-hofstede.com/
Dry! But I love the idea of it, and any passage that I've been able to push myself through.
House, R., Hanges, P.J., Javidan, M., Dorfman, P.W., & Gupta, V. . (2004). Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. In Culture, Leadership, and Organizations-The GLOBE Study of 62 Societies. Thousand Oaks, CA 91320: Sage Publications.
Indonesia's Ministry of Trade.
Indag - Ministry of Industry and Trade - The Republic of Indonesia. (2000). Indag - Ministry of Industry and Trade - The Republic of Indonesia. Retrieved from Ministry of Industry and Trade: http://depperindag.tripod.com/eng_2000/organ/organ1/organ_t.htm
It is convenient that the next two sites are so close alphabetically, for they are among the two strongest search engines for business in Indonesia.
Indobizdb. (2010). indobizdb [search engine, country specific]. : http://indobizdb.com/.
Infomedia Nusantara a member of TELKOM Group. (2010). Yellow Pages Indonesia [search engine, country specific]. : http://www.yellowpages.co.id/en .
IKEA actually put its marketing strategy plan for Indonesia online, and this is it!
Ingvar Kamprad Elmtaryd Agunnaryd . (2009). Strategic Marketing Plan 2009, IKEA Expansion toIndonesia ((pdf) Marketing Plan). Retrieved from (publicly published internal information): http://www.google.com/url?sa=t&source=web&cd=3&sqi=2&ved=0CCQQFjAC&url=http%3A%2F%2Fherdianti.com%2FIKEA_in_Indonesia_files%2FHerdiantiW-IKEAExpansiontoIndonesia-StrategicMarketingPlan.pdf&rct=j&q=IKEA%20Indonesia&ei=8tnKTIXoMML68AbMutTtAQ&usg=AFQjCNES4FE00IJbyD5z4v79le_uf68QiQ&sig2=ssmgjPlP9LX5f5fbjFAcIg
Perhaps the best textbook Argosy has made me read. I love feeling validated, and I have always striven to think outside the box.
Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business School Publishing.
Another reference textbook.
Kotler, P. (Ed.). (2000-2001). Marketing Management (Custom Edition for University of Phoenix ed., Vol.). Upper Saddle River, NJ: Prentice Hall, Inc..
This was a nice reference page when working on papers having to do with textbook publishing in Indonesia. It is a well written article, though I was able to take the work further, producing a more exhaustive database, nonetheless I appreciate the entrée given me.
Kratoska, P. H. (n.d.). Academic Publishing in Southeast Asia (Singapore University Press; hispaulk@nus.edu.sg). Retrieved from : www.iias.nl/nl/icas4/ICAS4_2005_08.pdf
A nice reference for international marketing. I can't seem to find out what Kumar's first name is to save my life.
Kumar, V. (1999). International marketing research. [VitalSource Bookshelf]. Retrieved from ISBN 0130453862
Along with executive planet, Kwintessential seems the other major multicultural business site. Of course, this is also one of those golden favorites.
Kwintessential Ltd. (2010). Language, Culture, Customs and Etiquette - Japan; Language, Culture, Customs and Etiquette - Sweden, etc. Retrieved September 25, 2010, from http://www.kwintessential.co.uk/resources/global-etiquette/
Links to a few of the other online schools in Indonesia.
Learn4Good Ltd. (2011). Business & Management Schools in Indonesia. Retrieved February 12, 2011, from http://www.learn4good.com/great_schools/business_schools_indonesia.htm
An academic article referred to previously referencing lower marketing costs, albeit lower results, in Asia.
Legendre, F., Sherman, M., & Taylor, C. (2001). Performing in Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/detail?vid=5&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=26260536
My all time favorite reference book on negotiation. Well written, beautifully deconstructed.
Lewicki, R. J., Barry, B., & Saunders, D. M. (2010). Negotiation (6th ed. ed.). NY: McGraw-Hill / Irwin.
This reference has to do with an utterance by Madeleine Albright, former Secretary of State, referencing the relatively peaceful transition to democracy in Indonesia.
MSNBC (Producer). (2011, February 3). the Rachel Maddow Show [Television broadcast]. NY:
Academic article acknowledging the shift to the new Asian marketing capital of Shanghai.
Madden, N. (2002). Shanghai rises as Asia’s newest marketing capital (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=6&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Multinational+Corporations+AND+Host+Country+Receptivity%3a+Perceptions+from+Three+Asian+Countries)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
Management strategy reference textbook.
Marcus, A. A. (2005). Management strategy: Achieving sustained competitive advantage ( ed.). New York: McGraw-Hill/Irwin.
The gold standard website for any and everything legal (including globally).
Martindale.com. (2010). http://www.martindale.com/?WT.srch=1
Management strategy reference textbook.
Mintzberg, H., & Lampel, J. (2005). Strategy Safari: A guided tour through the wilds of strategic management.. New York: The Free Press.
Not the most user-friendly, but a muscular international search engine nonetheless.
NationMaster.com. (2005). http://search.nationmaster.com/cgi-bin/search.cgi?query=Indonesia+publishing
Zip leaf is another Indonesian search engine (I usually have to go back and forth between all of them).
Netcode, Inc. . (2010). ZipLeaf [search engine, country specific]. : http://id.zipleaf.com/.
The Ministry of Trade in New Zealand giving pointers for doing business in Indonesia!
New Zealand, Trade & Enterprise (Government of) . (2010). Doing business in Indonesia. Retrieved from New Zealand Trade and Enterprise: http://www.nzte.govt.nz/explore-export-markets/south-and-southeast-asia/doing-business-in-indonesia/Pages/Doing-business-in-Indonesia.aspx
The Advertising Association for all of Indonesia.
PPPI (the Indonesian Advertising Agency Assoc.). (n.d.). (home page). Retrieved November 17, 2010, from http://www.pppi.or.id/
What people get paid in Indonesia!
PayScale, Inc. [Indonesia Index]. (2010). http://www.payscale.com/index/ID
I wish I could be Mike Peng when I grow up. Have you seen his 28 page CV online? This is the best global textbook for reference that I have ever had to teach from.
Peng, M. W. (2009). . In Global Business ( pp. 442-444). Mason, OH: Southwestern Cengage Learning.
Can really have a conversation about business without mentioning Michael Porter, can we? Decent strategy article.
Porter, M. E. (1996). . In What is Strategy (November-December, pp. 61-78). : Harvard Business Review.
Loved the book when I read it, keeping the reference since that is how this writer often operates anyway, but looking back it seems the whole book was spun out of a sentence or two worth of information.
It's like driving a car at night. You never see further than your headlights, but you can make the whole trip that way.”
- E. L. Doctorow
Quinn, R. E. (2004). Building the Bridge as you Walk on it (1st ed.). 989 Market St., San Francisco, CA 94103-1741: Jossey-Bass; a Wiley imprint.
This writer declined to spend the $34 but appreciated the contribution the abstract may with regards to global ethics and conduct.
Rallapalli, K. C. (1999). A Paradigm for Development and Promulgation of a GlobalCode of Marketing Ethics. Retrieved from Journal of Business Ethics: http://www.springerlink.com/content/w783265523872h20/fulltext.pdf
A succinct little essay on primary education in Indonesia.
Red Apple Education Ltd. (2011). Indonesia: understanding our nearest neighbours . Retrieved February 12, 2011, from http://www.skwirk.com.au/p-c_s-1_u-149_t-453_c-1610/education/nsw/hsie/indonesia-understanding-our-nearest-neighbours/culture
Okay, if the writer cannot be Michael Peng, Jeffrey Sachs will do. As an early member of the Hunger Project (1980s), this work struck me to the core. As a business student I was consoled by the options.
Sachs, J. (2005). The End of Poverty: Economic Possibilities for Our Time. E Rutherford, New Jersey: Penguin Group USA.
Blog post on a tangential aspect of marketing in Indonesia.
Sauvin , S. (2010, October 1, 2010). Print advertising up 20% in Indonesia. snfblog.com. Retrieved from http://www.sfnblog.com/advertising/2010/10/indonesian_newspapers_continue_reliance.php
An older academic article from the Columbia Journal of World Business on marketing in Asia. Should be relegated to history by now, but a lot of what should be obvious by now gets overlooked. Solid reference.
Schmitt, , & Bernd, H. (1995). Language and Visual Imagery: Issues of Corporate Identity in East Asia (Doctoral dissertation). Retrieved from http://web.ebscohost.com/ehost/resultsadvanced?vid=3&hid=119&sid=f86b3af5-93a1-4152-b347-b89b0f1dbf97%40sessionmgr110&bquery=(Language+AND+Visual+Imagery%3a+Issues+of+Corporate+Identity+%22in%22+East+Asia)&bdata=JmRiPWJzaCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl
This writer senses Peter Senge as a cross between Michael Porter and Malcolm Gladwell … your base business icon blended with some wise Zen hippie.
Senge, P. (2008). The Power of Presence. Publisher: Sounds True Inc., U.S., US Edition: Sounds True Inc.
Senge, P. M., Smith, B., Kruschwitz, N., Laur, J., & Schley, S. (2008). The Nessesary Revolution, How Individuals And Organizations Are Working Together to Create a Sustainable World. Retrieved from
Useful regional reference.
Singapore Economic Development Board. (2009). . Retrieved from http://www.edb.gov.sg/edb/sg/en_uk/index.html
Great inside look at what, how and why the Argosy University brand shifted.
Speak , K. D., & Hanson , G. (2008, April 1). Brand Inside Meets Brand Outside (pdf article). Retrieved from : http://www.google.com/url?sa=t&source=web&cd=6&sqi=2&ved=0CD8QFjAF&url=http%3A%2F%2Fwww.brandtoolbox.com%2Farticles%2FKarl_Gil_Links.pdf&ei=hjxZTe7OPIOEtgfmvrykDQ&usg=AFQjCNFvCGlaC1eBFHBhbxJ0NkeD4ya-Tg&sig2=wcBEnSUhDFVeagGbHHYyIQ
Awesome reference for outsourcing (in this case to Indonesia, but most other countries are also present).
Sourcingline. (2009). http://www.sourcingline.com/outsourcing-location/indonesia/.
See also Business Week. This article (along with the BusinessWeek article, and others) was part of a study of the evolution of Wal-Mart coming into Indonesia, and Wal-Marts are raised bumps along the way.
Staff (2010, Thu, Nov 04, 2010). Wal-Mart eyes bid for Indonesia Matahari units . Reuters. Retrieved from http://www.asiaone.com/Business/News/Story/A1Story20101104-245751.html
Another Golden book. What Tapscott and Williams are calling Wikinomics has always been around (look what just happened in Egypt), but now we can leverage the Internet (in whole or in part).
Tapscott, D., & Williams, A. D. (2006). Wikinomics: How Mass Collaboration Changes Everything. New York, NY: Penguin Group.
The author interviews his wife from time to time, for academic purposes, as she is an Indonesian national.
Tarigan, K. U. (2010, November 24). Interview by F. Davis [conversation]. [personal], , .
For economic context.
The World Bank Group. (2010). World Bank - Indonesia. Retrieved from World Bank - Indonesia: http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/INDONESIAEXTN/0,,menuPK:224605~pagePK:141159~piPK:141110~theSitePK:226309,00.html
For economic context.
US Dept. of Commerce. (2010). Doing Business in Indonesia. Retrieved December 01, 2010, from http://www.buyusa.gov/indonesia/en/doingbusinessinindonesia.html
For Indo US matters, from yet another perspective.
United States - Indonesia Society, the. (2010). [various]. Retrieved from the United States - Indonesia Society: http://www.usindo.org/
Dry, but a most excellent reference textbook.
Usunier, J., & Lee, J. A. (2005). Marketing Across Cultures (4th ed.). Essex, England: Pearson Education Limited.
Useful insight to riff off of, lending sound perspective to this larger document.
Whisman, R. (2007). Internal Branding: A University’s Most Valuable Intangible Asset (academic paper). Retrieved from [pdf file]: http://www.google.com/url?sa=t&source=web&cd=4&ved=0CDQQFjAD&url=http%3A%2F%2Fwww.brandchannel.com%2Fimages%2Fpapers%2F460_Internal_Branding_final.pdf&ei=AR5ZTeqrJZOEtgfmpaiJDQ&usg=AFQjCNGO5C1sUqd-ksY2Oa7ZMufT_QPGZA&sig2=LBHUdcm36_BUpCGDr0B7wA
Used as a reference for what it did not give.
WorldWideLearn. (2011). All Online Programmes. Retrieved February 12, 2011, from http://www.worldwidelearn.com/outside-us/country/indonesia.php
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