Product
Extensively well documented is another classic marketing “P”, the product itself, a service. Introductory marketing strategies for this service have been the primary focus of these previous writings.
Proliferation
The writer again thanks his colleague, Mr. Garzaniti, for yet another “P” of marketing that has thus far eluded him (Garzaniti, 2/23/2011 8:01:39 PM). There seem two approaches to proliferation as a marketing ”P”, one would likely have to do with word-of-mouth (however this is addressed elsewhere) and the other would have to do with access (whether multiple brick and mortar storefronts, or, in our case, the internet; also addressed elsewhere). In either case, proliferation seems among the weakest of the extended marketing “P’s” as redundant. Consequently, this passage is effectively complete as it is.
Promotion
Our final marketing “P” (in alpha order) is another of the original four marketing “P’s”.
Forms of advertising pursued: endorsements, user trials, posters and strategic alliances as having introductory marketing value. Dismissed were direct mailings, gifts, online pop-ups, competitions, e-mail blasts and the like for their anti-contribution to the cachet of the brand we are seeking to establish. Six to nine months in, a secondary campaign can be seen going forward with discrete print and banner ads associated with publications and sites consistent with both our brand and our demographic.
Conclusion
Erring on the side of caution, the writer has put the Argosy University online version Indonesia through the rinse cycle (as it were) of every possible marketing “P” collected thus far. Given the universal truth that everything, which is truly authentic, stands up to questioning, it appears that the Indonesian online version would dry out on the line just fine.
References
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