Miscellaneous marketing strategy
The marketing strategy for our primary demographic, being adult learners, has strategic corporate alliances as the communication conduit. There is an intention to reach our secondary demographic within the framework of net cafés, and possibly libraries. In striving to be as low key and elegant as possible this author would recommend nothing more than making logo imprinted USB drives available at cost with two pre-loads. Of the preloads, one would be the entire catalog (including a webliography of all associated websites) and the other a series of printable posters, the images of which would be masterpieces of calling forth a consideration of higher education specifically for that generation. In this way, any posters put up already have buy in, for they were printed and put up by a peer. As for the catalog, being digital, its design would have to emphasize ease-of-use and search ability, with a user-friendly posture of language.
Areas for further research gets a cursory acknowledgment here, for this too will assuredly grow. Databases of all kinds need to be established; for purposes of networking, resourcing, for future research to stand upon, and so on. Specifically, if in keeping with the business model that is Argosy University of Tampa, then exacting research must occur on the state of the art of Business, Education and Psychiatry. What licensing is there, what are the differences and similarities, etc.
As mentioned previously, relationships need to be forged. So far we have cited corporate alliances, relationships with municipal governments, federal agencies in both countries, and probably much more.
Conclusion
Why – tier three – the surrounding synergy - & How
With the conscious effort to forward this opportunity, the opportunity to also plan for the “next generation” of online education (see addendum) may fold into this. Beginning researchers may see/seek with the likes of Disney, Sony, etc. in corporate partnership.
Scholarship the first class entirely may seem a radical idea on the financial front, and the writer does not understand why. If the entire dynamic is holey digital, this could leverage out as a prototype, a dry run … a form of finalizing market research. Of course the admin and faculty payrolls need attending, yet admin is presumably already in place. Therefore, we are just speaking of a month and a half of faculty pay, which is possible to budget. Now think of the buzz that would create!
Another opportunity for potential faculty is to canvas Indonesians in US schools now, offer a nice package (a work visa; aka H-1B) and bring them in to a nearby campus for online training.
A final thought on language, which will continue to unfold, is the possibility of classes in both languages.
The idea is more than possible. It is recommended and inevitable. Whether Argosy wants to consider overseas expansion remains unknown. The idea of Indonesia has this writer’s considered recommendation, and understands that Argosy (or any school taking up these thoughts) may have strategic investments elsewhere; so be it. May fate find this writing in the hands of people who can make use of it.
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