P is for Marketing [2of2]

Real World adaptation explained


The real world adaptation in both the broad-brush stroke and in the design itself now turns to a passage considering the nuances. The Chinese have a propensity toward red, gold and black. In India, (where color is not of as much significance) we would drop the black, but would consider red, yellow, green or blue. In Russia, any consideration of color would defer to a case-by-case aesthetic. With these givens in mind, red becomes the primary background color (for all the marketing expressions, as does…), a yellow gold becomes an accent color with a determination to use a dark blue for type (“Executive Planet“, 2010).

Given the translation in the objects themselves is minimal, any good-faith effort could be made, checked, and then likely ran with. However, marketing communications would likely want to advantage both parallel as well as back translation (Usunier & Lee, 2005).

Standing on the global strength of the product itself it appears that may constitute the sum total of real world and adaptations.


Recommended adaptations

Under the heading of recommended adaptations, this writer would call in the separate issue of sustainability. Equally global, while not a primary marketing consideration, certainly a strong secondary consideration would be to focus on natural objects that are plentiful. Here is an opportunity for a marketing tie in with organizations such as the World Wildlife Fund, PETA and their global sibling organizations. Regardless whether such affiliations are established, every conscious effort need always avoid any natural object that could ever, even vaguely, be considered endangered. Given the rugged as well as beautiful entity nature of this amusement/object lesson, environmentally friendly packaging (minimal packaging) is entirely possible.



References

Chowdry, D., Prof. (2007, September 17). 4 marketing P’s; Marketing Mix 7 p’s - Everything You Need To Know [Web log message]. Retrieved from http://4marketingps.blogspot.com/2009/09/marketing-mix-7-ps-what-are-7-ps-of.html

Comm, J. (2009). Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time. Hoboken, NJ 07030: John Wiley & Sons.

Executive Planet. (2010). Retrieved August 20, 2010, from http://www.executiveplanet.com/index.php?title=Main_Page

Learn Marketing.net. (2011). Service Marketing Mix/Extended Marketing Mix (reference). Retrieved from Learn Marketing.net: http://www.learnmarketing.net/servicemarketingmix.htm

Tracy, B. (2004, May 17). The 7 Ps of Marketing; Take charge of your marketing efforts and beat the competition with this simple formula. . Entrepreneur. Retrieved from http://www.entrepreneur.com/marketing/article70824.html

Usunier, J., & Lee, J. A. (2005). Marketing Across Cultures (4th ed.). Essex, England: Pearson Education Limited. []. doi: Retrieved from

netMBA. (). The Marketing Mix (the 4 P’s of Marketing) (reference). Retrieved from netMBA.com: http://www.netmba.com/marketing/mix/