Physical Environment
There are two physical environmental considerations for us: cyberspace and Indonesia.
Both of these “locations” had strategic consideration with a consciousness for marketing in mind. Previous writings weighed Indonesia as a target of choice. Cyberspace is the service upon which all the deliberations centered.
What distinguishes physical environment (one of the new “P’s” for which marketing writings have referenced) from place is that PE is experiential based (is the environment smart, comfortable, etc.). For Indonesians, the conversation’s posture of online education as a credible, viable alternative (over an extended length of time, until the realization that this is so) is, in large measure, what we seek to establish. Naturally, it is a smart (online) environment. Naturally, it is a comfortable (online) environment.
Place
Place, a classic “P”, refers to the channel; wholesale / retail, direct sales, peer to peer, catalogs, etc. In our case, the place is the internet. Indonesians, particularly our primary and secondary demographics, seem to not get online fast or long enough. The core of the generation we refer to is tech savvy, and celebrates the unprecedented freedom it gives them over the experience their parents had to mostly live through (separated by so many islands, limited by logistics and sometimes economy, sometimes politics as to what one may access). They are hungry to leap frog to an equal footing with their peers in Europe and the US.
Price
Acknowledged pricing strategies were in preceding works. Argued as workable among the pricing strategies considered was a question of price discrimination. An American university experience is offering a sufficient number of necessary tweaks, put forth in a re-sculpted presentation, to make it applicable to a new audience. Likewise, the price tag of American tuition and that of an Indonesian tuition are similarly different, each tailored to its own consumer. If an American wanted to arbitrage the situation, essentially attaining the same education as severe discount (by accessing Argosy University online Indonesia), then this writer says have at it. Of course, for any real success to occur within this consideration the student would need to have a fullness of mastery in Bahasa Indonesian; in which case the student is a natural admission or has certainly earned it.
As much of pricing, the context tends to dictate what the final price becomes. What does the competition charge, what are the viable substitutes, where the value differentiators and so on. Should this proposition ever come to fruition that would be the time to nail down the specifics of this consideration (for the research at this point would be presumptuous, especially given its fluid nature). However, it should be noted that part of the marketing pricing mix has all along included a consideration of corporate subsidies and scholarships (to increase attractiveness).
Process
Process is the marketing “P” that acknowledges the value of meditating on the process itself; how, say, for example, the service is consumed. There was not much time spent in this arena, and that is not to say that the process is of a smaller value to the marketing consideration. Previous writings spoke of the process essentially being identical from the American to the Indonesian version. The current online process is as effective and efficient as it can be at this writing, all things being equal.
Also offered, that proponents of this idea should want to keep their eyes open for opportunities in tweaking, or even forwarding the system, as we know it today. One such forwarding suggested an included mandate to stay conscious of the relationship between holography and the future of online education.
It would be hoped that Argosy University online would always strive to stay abreast of any and everything that would make the delivery system better, more comfortable, more efficient and effective, etc.
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