the IAT (Implicit Association Test)

...talking about cultural (multi, inter, etc.) constructs based on country / region, while this necessarily may need to be the generic focus for global business, there is a wealth of research and insight just beyond that restriction. On an unconscious level, we have programmed responses, programmed into us like it or not by our culture.
   Under the heading that knowledge is power, we owe it to ourselves to be aware of this perspective as well – and it does have implications for global cultural considerations.
   Have fun with this: https://implicit.harvard.edu/implicit/

   The categories you can self-test on are Age, Disability, Weapons, Skin-tone, Religion, Gender-Science, Arab-Muslim, Weight, Presidents, Asian, Race, Sexuality, Gender-Career and Native.

   (Oh, and BTW, an absolute must to expose oneself to if interested at all in Marketing).