Thursday, July 8, 2010

New Rupee Currency Symbol (still with baited breath)

   Ta da! (No? Not yet?)
   The rupee, India’s currency, has always been designated like all other currencies (with a couple letters, Rs in their case); while a few countries have made exceptional graphics: American Dollar ($), the Euro (€), British Pound (£) , Japanese Yen (¥), etc.
   A year ago the government offered up a contest, the final result was supposed to be today (from an original flood of 25,000 entries) … but, apparently, is not yet.
   Naturally, from a global business as well as a graphic design perspective this is historic. Think of all the keypads and keyboards that will be affected!
   I’ll share what I can, because given my luck, I’ll get busy and miss it (so be on the lookout, should be any day now!).
   The original shortlist had 45 (shown), the final five are also below.
   The five shortlisted entries are are from the following:

Correa-Mehtorta -Harvard University-trained architect
Hitesh Padamshali - JWT Advertising Agency
Shahrukh J Irani - Publicis Ambience Advertising Agency
D. Udaya Kumar - PhD scholar, IIT Mumbai
Shibin KK - Teacher, Government Higher Secondary School at Kerala
   The creator of the winning design will get a prize equivilant to 5,314.87.- US Dollars in, of course, rupees.
The final 5 rupee signs are as follows:
http://www.fastcompany.com/1665880/india-currency-rupee-symbol-fonts-signs

1 comment:

  1. Rs is identified only by different names but how to generate revenue is a big question before us

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