The Abstract and Introduction [v01]

The Abstract

   The problem is that professionals in the Applied Arts, Illustrators and Graphic Designers, most closely allied with the Marketing industry, may lack full training in marketing themselves.

   To prove or disprove such a supposition may employ a mixed methodology, though at this time, there is only a quantifiable survey within the design.

The Introduction

   The hypothesis is that to the degree to which Illustrators / Graphic designers have been (or may yet be) exposed to Business topics in their training has a direct corollary to the degree to which they are able to thrive in their chosen field.

   The purpose of pursuing such an inquiry is to determine the validity of the hypothesis; along with whatever associated implications may be gleaned. As of this writing, the guiding research questions appear across a survey.
   The survey will be limited only by unforeseen circumstance. Databases have already begun in preparation, as has networking with current practitioners of said arts. Research is also under way to determine which professional publications may carry the survey.
   The history for training, in these arts in particular, has often found the focus on the content of the particular expression; classically lacking in the context for how such training may be applied, post academic experience. However, also true is that in recent years this has begun to change. It is worthy of definitively proving through research if exposure to such business coursework is found to be truly useful, or not, for such practitioners.