'Gears' wins Ad Age’s global cover contest

   Very diverse slideshow of 21 finalist submissions, this specific consideration blends marketing, global business and the applied arts.

   I have no argument with the winning choice; it is elegant, immediately communicative and conservative.

   Being drawn to symbology, here are two other covers that made the final cut that I liked. Unfortunately, sometimes one is forced to pursue a path for consistency when it doesn’t apply to all. Hence, Mr. Peanut looks like a penguin and each character in the alphabet is not in close enough range of recognition “weight”.

   What’s nice in pieces like this is one gets to compare, even if only at a sense, the approach from other cultures.
   Moreover, do you notice the challange with ethnocentricity here? Brands outside the US are exceptions.
                                               Young Creatives Design Ad Age's Global Cover

Duo From Grey, New York, Takes the Prize

By Kunur Patel

Published: June 14, 2010. Retrieved: Thursday, July 01, 2010 from http://adage.com/article?article_id=144342