the BCRS - Web Design, Marketing & Business

   Working for the next week on the BCRS (Beach Conditions Reporting System) mock up, as a demonstration of marketing innovation. When the PowerPoint is done I'll look for a way to make it public.
   The BCRS is a very muscular website (http://coolgate.mote.org/beachconditions/) that as yet does not seem as accessible to the general public as it could be. We'll see.
   To the right is a proposed mascot I created, at least for the Kid's page(s) side; "Pearl". What animates about Pearl are her lashes and "the waves around her", (which always maintain an untouched spatial margin).
   Pearl is just one of, essentially, as many marketing ideas as seemed appropriate to throw in this direction. Handfuls of current leading edge marketing technology are being employed. Granted; a mascot such as Pearl is "old school".
   BTW, in case you have no interest in linking to the site it is intrinsic to the health of the Gulf Coast region; timely given the BP oil spill (NOT what I had in mind for the worlds largest oil painting). The work done on the BCRS has already begun to have positive repercussions. I expect the site will look and feel different by the end of the year, for the better.