Gearing up for next week, the start of new classes at Keiser U, and they're both on Entrepreneurship. I was listening to a podcast yesterday, Basics of Entrepreneurship: Why Start-ups Fail at Marketing -- and Possible Solutions from the Wharton School (U Penn; posted: Tue, 02 Mar 10 21:37:41 -0500). Apparently the phrase used above as this blog's title is a term VC's use to describe start ups on their way out.
Nuance of business culture is interesting to me, and it certainly makes for an interesting blog post title, but something else struck me as significantly more noteworthy. According to Leonard Lodish, the professor of marketing at Wharton speaking and co-author of two books, Entrepreneurial Marketing and Marketing That Works, 50-60% of start ups fail due to marketing error! Isn't that astounding? http://feedproxy.google.com/~r/KnowledgewhartonInterviews/~3/ab4QajT0BNY/100127_StartUpsFailMarketing.mp3
BTW, really good podcast - worth checking out!
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