The Middle Class is Dead by Brent Choi (http://www.appliedartsmag.com/opinions.php?id=20) is a worthwhile quick read. It makes sense to organize information in graphic bites, and his three tiers of how things used to be makes some sense. His insistence on the convergence of the Internet, recession and global culture (particularly the global culture) is well placed. And he even mentions one of my all time favorite ad campaigns: the Dove Campaign for Real Beauty (aka, the Dove Self Esteem Fund; http://www.campaignforrealbeauty.com/).
However, he also mentions "a marketer/agency speed dating service (yes, they exist)" ... really?! And he mentions the IAB. But is the latter The Interactive Advertising Bureau or The Internet Advertising Board?
So, it's all confirming and engaging (leaving me with a few unnecessary yet interesting questions). But then his premise remains ostensibly un-argued. "So while a few of them will evolve and move up to Tier One or slide down to Three, many will stand still and die."
Yes, we evolve. Things change and never quite look the same again. But isn't the either / or paradigm too easy to lean on? I wish he had made the case he had proposed, but it doesn't seem to have been made at all beyond that statement.
(and PS: this is not Canadian specific).
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