Interesting, doing some goofy work for a friend associated with the recovery community. I cannot find the matching font to their slogans! Has me now wondering if all the associated (to AA) fonts are "endangered or extinct". Is this a "business opportunity" (to recreate the fonts)? Is there a quintessential font repository? If this font, and any others (classically used by such an enormous network - especially the historic fonts and adornments) cannot be found, then at a minimum they need to be re-created. But here may be a collection opportunity as well!
You gotta figure one of their founders was a sales guy, so marketing was not an insensitivity. Some real thought went into their marketing material. Founded in the '30s, there's probably some post aesthetic / post deco period etc. Apparently I was looking for a German black letter font (thank you Barbara Nicolazzo). San Marco™ Cyrillic Roman comes closet; but it’s hard to pay for something (a font in this case) when it’s [a] just goofin’ and [b] still not exactly what you need. Anyway, the left is an "original" - the right is the just for fun parody. So, yes, there likely is a business opportunity here.
Frank, I believe those were hand lettered, either by a gifted sign painter, or a calligrapher. They may have been laid out with tracing paper to give the 'ive' in Live the same look, and to make all the e's the same, but the L's are obviously all different. And the shadows vary somewhat. This could be a font made from the whole cloth, like much of their program.
ReplyDeleteThe differing "L's" is key. Matthew - MUCH thanks for your laser insight. Indeed, this IS an opportunity: to create a suite of fonts that echo the historic fonts used by the fellowship in it's beginnings. This is not the only font that was iconic to the movement.
ReplyDeleteWhatever happened to this hunt? I’m interested in these fonts
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