Sales vs. Marketing [3 of 3]

A Letter


Gentlefolk,

Within this organization, we regularly speak of the value of each individual. As you may be aware, clearly defined are our sales force and our marketing departments. This memo is going out to everyone affected by a targeted change we seek to implement. Our organization will seek to go beyond merely aligning to fully integrating both departments.

While change often meets with something less than an embrace, I can assure you this can be cause for celebration. To varying degrees, depending on your position, the company will institute support through any of the following: trainings, workshops, seminars and the like. Our enterprise will be investing in you that you not only understand your position, the positions your position effects, yet that protocols and procedural opportunities to reach out and interact interdepartmentally also have definition.

On average, this should not affect any workload or responsibility sets (some may decrease; some may increase slightly, on average this should remain the same). I want to assure again that this internal cultural shift is one of educational fun and growth, both at the individual level as well as the corporate. Moreover, the only way this affects pay is that, over time, most everyone should see an increase (those on commission would likely experience this first).

In the days and weeks to come, your department heads, team leads and immediate supervisors will begin to move into place the necessary pieces. These “pieces” refer to a perceptual shift as we slowly reshape our corporate culture. Again, such “pieces” will usually be comprised of a retraining and a heightened, improved way of interacting with each other and doing business, generally.

This memo is a bright turning point for you and our enterprise for it truly represents a win-win situation for us all.



With great excitement,



[CEO signature and name]

DavisF_M4_A1; Sales vs. Marketing

References

Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker Jr, C. H., & Williams, M. R. (2006). Professional Selling. In (Ed.), (3rd ed.,. Mason, OH: Thompson Higher Education.

Kotler , P., & Keller, K. L. (2009). A Framework for Marketing Management, Managing Marketing in a Global Economy (4th ed.). Upper Saddle River, NJ: Prentice Hall .

Kotler, P., Rackham, N., & Krishnaswamy, S. (2006). Ending the war between sales and marketing. Harvard Business Review, 84(7/8), 68–78. Retrieved from http://web.ebscohost.com.wf2dnvr14.webfeat.org/ehost/detail?hid=7&sid=9466c0aa-56a7-4392-8747-ac4497539270%40sessionmgr10&vid=1&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=21124747

Vanto Group. (2011). Vanto Group (Corporate website). Retrieved from Vanto Group, a Landmark Education Company: http://www.vantogroup.com/