The speed with which the Internet has refocused marketing concerns has been breathtaking in comparison to previous models and their relationship to marketing.
Among the notables not yet acknowledged is that Air India is a wholly owned airline in its own right. Consistent with that, the website look and feel seems no different than the website for Continental or Delta airlines.
4lowfare and india-travel.com/ may be indigenously Indian in their design (for they do not immediately remind of any US domestic site of similar caliber). This insight connects to this writers highest metric choices being a tie for the sites most familiar in feel and appearance.
One understands that such sites have many moving parts, a tremendous amount of information to organize, make available and make it extremely easy to navigate. This may seem harsh criticism and I have yet to find the site that accomplishes so much with seemingly so little, whilst still communicating elegance and sophistication (as is this writers estimation of that which is called for).
References
4lowfare. (2009, ). (e-commerce site) (e-commerce ). Retrieved from 4lowfare: http://www.4lowfare.com/
AirIndia . (2011). (e-commerce site) (e-commerce). Retrieved from AirIndia : http://home.airindia.in/SBCMS/WebPages/Home.aspx
Kotler , P., & Keller, K. L. (2009). A Framework for Marketing Management, Managing Marketing in a Global Economy (4th ed.). Upper Saddle River, NJ: Prentice Hall .
MakeMyTrip.com. (2011). (e-commerce site) (e-commerce). Retrieved from MakeMyTrip.com: http://www.makemytrip.com/
Services International. (2011). (e-commerce site) (e-commerce). Retrieved from india-travel.com/: http://www.india-travel.com/
Weitz, B. A., & Wensley, R. (2002). Handbook of Marketing. Thousand Oaks, CA 91320: Sage Publications Ltd.
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