Recommended market entry strategies
Academia often makes such a “to-do” over "current" research. Reviewing a solid article from some years ago has its own cachet, and the datedness affords us a different exercise perspective.
“The study shows statistically that if current technology trends continue, the United States will trail Japan by 2005… ”. Okay, that was quaint.
However, amongst the strategies we saw standards from even that time, strategies that were contemporary to that time and strategies that were forward-looking (to this time). This author would even go so far to say future looking, even beyond now. In a recent paper, this writer was advocating for a new marketing perspective for dealing with the multicultural, the quintessential approach to do what one could to develop one's "being". The article included the following line, “This alternative, in essence, would require foreign firms to become more Japanese in orientation and location, enabling them to compete the Japanese way.”
それをか？それを手に入れた！(Got it? Got it!)
References
Czinkota, M., & Kotabe, M. (1999, winter). Bypassing barriers to marketing in Japan. Marketing Management, 8(4), p36-43, 8p. Retrieved from http://web.ebscohost.com.libproxy.edmc.edu/ehost/detail?hid=14&sid=23c62c2b-9ebd-4b60-8fe9-b0574e80125f%40sessionmgr15&vid=1&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=2795277
Joseph, Peter . (2008, ). Zeitgeist Addendum [2:03:07] (Video ). Retrieved from ZEITGEIST official website : http://www.zeitgeistmovie.com/ : .
Venus Project (the). (2009). The Venus Project website (referential). Retrieved from The Venus Project: http://www.thevenusproject.com/
Zeitgeist Movement (the). (2011). The Zeitgeist Movement wiki [central website] (referential). Retrieved from The Zeitgeist Movement: http://www.thezeitgeistmovement.com/wiki/index.php/Main_Page
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