Ismet Dural Circumciser: Tear off phone-number
(http://adsoftheworld.com/media/outdoor/ismet_dural_circumciser_tear_off_phonenumber). This is an interesting ad from a symbolic perspective. The “tear off” gimmick plays well here for a number of reasons. Firstly, the device has only been around for about five years and has yet to be “used to death”. However, the more important reason is that it gives the illustrator all the softening power needed to communicate to such strong men want is, essentially, the extricating of part of a penis. Being just a line drawing, something of a cartoon, the image is abstract, even cute, light, and funny. It should also be noted the “one among many” of the format, reminding the audience that other strong men have and will blaze this path.
Fortis Bank: plastic surgery loans (http://adsoftheworld.com/media/print/fortis_bank_plastic_surgery_loans). It should be said, perhaps more often, that all the women of the world are beautiful. There are different “flavors”, to be sure, yet from region to region, the human art that is woman is inarguable. That said, the women of the Mediterranean are one such region, or “flavor” of beauty. This ad finds this writer grinning inside knowing that this is nothing more than a before and after makeup job - they did not even bother to Photoshop it (reminding the question of a metric of global sophistication)! The strong nobility, the inherent beauty of this woman's face apparently constitute enough laurels to rest upon (or at least give the impression surgery was done – but where?). Exercised in the tagline power continues, alluding to payment being made after the fact by way of men falling over themselves, wanting to give freely just to be close.
Summery & Recommended culturally appropriate marketing
Among the larger themes of noticing were characteristics, adjectives, abstractions. Chief among these was strength. Others included pride, power, and the flip included a lack of whimsy and vulnerability. There is a use for such distilled observations.
Other noticing included an acknowledgment that there is a market to which one can sell. That strategic alliances or partnerships have been an entrée response for many, and there are domestic agencies (and yet there is room for outsiders). In addition, one should not overlook Turkey's larger position in the world, a possible base for reaching audiences in any direction beyond its borders.
Naturally, depending on the product and/or service (and the natural and necessary research in the wake of considering pairing the same with a Turkish audience), presuming entry makes sense, the next layer of research becomes how best to have voice (and how far is that voice expected to reach). Starting out, it might be useful (if they can be afforded) to engage a US-based ad firm with a presence in Turkey. Otherwise, the survey of the agencies that currently work there likely becomes the next step.
References
Ads of the World. (2011). Ads of the World: Turkey (reference/resource). Retrieved from Ads of the World / WebMediaBrands Inc.: http://adsoftheworld.com/taxonomy/country/turkey
Best Ads on TV. (2010). (by country): Turkey (reference/resource). Retrieved from Best Ads on TV: Turkey: http://www.bestadsontv.com/newsearch.php?q=Turkey&category=&adtype=&client=&agency=&prodco=&country=212&year=&month=&next=1
Cavusgil, S. T., Civi, E., Tutek, H. H., & Dalgic, T. (2003). Turkey (thesis). Retrieved from http://search.proquest.com.libproxy.edmc.edu/docview/202784084
Guardian, the . (2010). G20 credit ratings by country (reference). Retrieved from guardian.co.uk: http://www.guardian.co.uk/business/table/2010/sep/30/ratings-agencies-global-economy/print
Kwintessential. (2010). Turkey - Turkish Language, Culture, Customs and Etiquette (reference). Retrieved from Kwintessential [Turkey]: http://www.kwintessential.co.uk/resources/global-etiquette/turkey-country-profile.html
Organisation for Economic Co-operation and Development. (2010). Turkey (database). Retrieved from OECD Turkey: http://www.oecd.org/country/0,3731,en_33873108_33873854_1_1_1_1_1,00.html
Organisation for Economic Co-operation and Development. (2010, 27 May). Country statistical profile: Turkey (database). Retrieved from OECD Turkey: http://www.oecd-ilibrary.org/economics/country-statistical-profile-turkey_20752288-table-tur
Turkic Student Association at Berkeley (TSAB) . (n/d). So, what is exactly does “Turkic” mean? (reference). Retrieved from TSAB: http://tsab.berkeley.edu/what-is-turkic.html
the Globalist. (2011). Results 1 to 10 of 135 containing “ turkey ” (reference). Retrieved from the Globalist: http://www.theglobalist.com/Search.aspx?txtSearch=turkey
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