Branding [3 of 3]

References


Davis, F. (2010). [personal journaling; video, audio, photo, written]. Unpublished manuscript.

Kotler , P., & Keller, K. L. (2009). A Framework for Marketing Management, Managing Marketing in a Global Economy (4th ed.). Upper Saddle River, NJ: Prentice Hall .





Mascots Identified





Mr. Zip (US Postal Service), Col. Sanders, Manny Moe & Jack – the Pep Boys, Capt. Crunch, the Hawaiian Punch kid,

Aunt Jemimah (where’s the updated version?), Speedy Alka Seltzer, Burger King, the St. Pauli Girl, Cracker Jack,

Bob’s Big Boy, Juan Valdez, Charlie the Tuna, Brawny guy, the Coppertone Girl,

Lucky Charms, Mr. Peanut, M&M’s, the Sun Maid (raisins), Starbuck’s Mermaid





Martha White, the Land-O-Lakes Squaw, Ronald McDonald, Count Chocula, Wendy,

the Gerber Baby, the (chocolate) Nesquick Rabbit, (8th & latest) Betty Crocker, Smokey the Bear, Uncle Ben,

the Trix Rabbit, the Jolly Green Giant, the Quaker Oats guy, Elsie the Cow, Pop-n-Fresh (the Pillsbury DoughBoy),

Mrs. Butterworth, (Paul) Newman (of Newman’s Own), the Kool Aid Kid, the Vlasic Bird, Ms. Chiquita





Mama Celeste, Michelina, Marie Callender, Cocoa Puffs bird, Boo Berry,

the Esso Tiger, the Pepperidge Farm guy, the Wise Owl, Cheeto’s Cheetah, King Vitaman,

Mr. Clean, Chef BoyRDee, Peter Pan, Birra Moretti guy, the Gorton Fisherman,

Frankenberry, the Campbell Kids, Red Baron, Pringles, the Morton Salt Girl





Orville Redenbacher, Joe Camel, the Gieco Gecko, Jack in the Box, the Michelin Man (tires)

Mr. Bubbles, Underwood’s Deviled Ham demon, the Charmin Bears, Hooters, Snap Crackle & Pop

Toucan Sam, Tony the Tiger, the California Raisins, the Target Dog, Twinkie the Kid

Sam Adams, Nestles Strawberry Quik rabbit, the Linux Penguin, the AOL icon, The Keebler Elf (Ernie)