How might a robust multinational and global market research plan enable MNCs to avoid pitfalls in Pakistan? [01of02]

Abstract


The question at its essence begs for transcendence in approach. This response, a review of the article, seeks to address how a robust multinational and global market research plan may enable MNCs to avoid pitfalls in Pakistan.



Backing up First

The initial tendency addressing the question at hand would typically find a focus on considerations of global marketing. However, please allow for the laying out of a conjecture that has the potential to be greater in its difference making.

The larger moving parts here include (one) the notion of nations, (two) the idea of multinational corporations and (three) the sensibility that synergy can be created for the greater good of such a pairing. If this is true, (and it seems to be), one of the questions may easily be who holds the greater power, a vulnerable nation or a multi-billion-dollar MNC? This is just one significant question, and somewhere between independence in the 1950s and the extraordinary growth of the Karachi Stock exchange in the mid-2000s, it seems safe to say that a flood of FDI may have sculpted the direction of the nation's future. That is to say, that a consortium of outside influence, conscious and coordinated or not, self-serving or well intended or not, may well have brought Pakistan to where it stands today.

While one could ultimately hold, however strong or weak, the government accountable for whatever complicities it may have had, in a land of indigenous corruption, the land was fertile for the selling out of one's own nation. The thesis offered is so, in suspension, without judgment, simply as a possibility (given the facts, as we know them). We see nations such as China and India, much larger "ships of state" turn in the ocean that is the global economy, having navigated similar waters across the same half-century to much greater effect. The fact of the matter is most Pakistanis remain within the context of a Third World country, living in relative poverty by comparison.

While there are a great many international organizations, agencies and institutions, many have problems of their own, and none has the objective coordinating power (yet) to have overseen a movement such as the "growth" that is represented in the article, that is Pakistan.

To address how a robust multinational and global market research plan may truly enable MNCs to avoid pitfalls in Pakistan (or, moving forward, elsewhere), this author humbly submits for the readers consideration the strengthening (of objectivity and coordinating powers) of such international organizations as referred to, first. Among the examples that such a suggestion may have already yielded could easily include such things as an already handled infrastructure and other socialist nurturing (such as more and better schools, etc.), and quite likely the resolution of Kashmir.

Such a dynamic elsewhere would be a boon to the diminishment or disappearance of malaria, hunger, etc., in the face of being an honest broker (representing the greater good of the people and the nation, as well as corporate interests, in a way that corrupt representatives never will). Such coordination, with the buy in of such powerful commercial entities, also has the ability to better marry markets; resources, etc. (again, if enough research were applied to muscular enough metric and a mechanism was in place to ensure their objectivity).

This admitted tangent offered up is justified insofar as the likelihood of the question given succeeding (any better than it already is) seems to need an entire contextual paradigm shift.