On matters of multiculturalism, trans-nationalism and all else that constitutes that which is global there seems to be a ready and casual posture in place that makes most of this somewhat alienating. The fact of the matter is the overwhelming number of people that review this material for their own learning do not occupy positions of upper management in multinational corporations. Researching, studying, reading and writing about decisions (and the why and wherefore) of entities such as Sony, IKEA and Ford cull limited value ultimately.
It seems it would be far better to effort in a direction of making all of this larger consideration as immediately applicable as possible. This writer is of what may still be termed the middle class (if there is still such a thing), and as such strives wherever possible to make the nooks and crannies of international studies apply here on the ground.
What would it look like for me, personally, to have to wrestle with matters of import or export, to market a product or service overseas and to manage a small team of unique and disparate talent within the framework of an entrepreneurial venture?
Aside from the fact that shifting this basic aspect of the paradigm to this regular and ongoing conversation would make the subject matter significantly more understandable, immediate and digestible. It would also go a long way towards supporting our country as it strives to add jobs!
But how do we market our own personal global brand is "...the overwhelming number of people that review this material for their own learning do not occupy positions of upper management in multinational corporations?"
ReplyDeleteWe do sit on occupations which could be very portable if one is willing to be flexible, mobile, and slightly entrepreneurial.
ableiberg, firstly it was a delight to get a comment from you. I do not recall what the posts have been off hand, but I've been to your site in the past.
ReplyDeleteYou make my point, actually. Marketing is different for smaller concerns. Our posture, communication, brand as well as our effort needs be global. My complaint is that we don't STUDY the small entrepreneurs.
Why? There's too few case studies. So, I pay attention to those I know (friends in India, Russia and Indonesia).
How do THEY market themselves? Gingerly. Because it is not just a matter of marketing spend, it's also how big and how fast is someone interested in growing their business (some are not so keen on either).
But again, growing the body of case studies would be the responce to my complaint.