http://soundcloud.com/frankdavis/sets/marketing-occupy-an-audio-book
Marketing Occupy views the global social movement Occupy through the professional conversational lens of marketing. This first draft certainly needs editing, it nonetheless carries the substance. We find a range of insights, from the common sense & still overlooked to the creative. We find in the observations natural frustrations with a fledgling movement not yet evolved to an openness of alternative paths that could make a more positive difference. We see suggestions as to how communication can work wider & more positively, including a commitment to branding (and what that involves and could mean long term).
The author has worked in the applied & communication arts his whole life, as art director & as an educator of 30+ years, professor of business, ABD, about to begin his DBA dissertation.
