Thursday, April 14, 2011

of Airlines, Technology & Marketing [3 of 3]

References


American Airlines. (2009). AMR Global Corporate Responsibility Statement. Retrieved March 4, 2011, from https://www.aa.com/i18n/aboutUs/corporateResponsibility/ourApproach/2009-highlights.jsp

American Airlines. (n.d.). (home page). Retrieved March 4, 2011, from http://www.aa.com/homePage.do

Anderson, C. (Speaker). (2006). The Long Tail. Why the future of business is selling more of less. [CD]. Hyperion Audiobooks: .

Antidze, I. (2005). American Airlines Marketing Analysis (Corporate Marketing Analysis). Retrieved from scribd: http://www.scribd.com/doc/23988526/American-Airlines-Marketing-Analysis

Chapin, A. (2011, March 14). THE FUTURE IS A VIDEOGAME. Canadian Business. Retrieved from http://search.proquest.com.wf2dnvr15.webfeat.org/docview/856128290/fulltext?source=fedsrch&accountid=34899

Environmental Leader LLC. (2007, July 18). American Airlines Plans Green Marketing Campaign (e-zine). Retrieved from Environmental Leader.com: http://www.environmentalleader.com/2007/07/18/american-airlines-plans-green-marketing-campaign/

Hoover’s Company Records. (2011, March 15). AMR Corporation (reference / fact sheets). Retrieved from Hoover’s: http://search.proquest.com.wf2dnvr2.webfeat.org/docview/230551768/fulltext?source=fedsrch&accountid=34899; and http://wf2dnvr2.webfeat.org/Iev1Q11896/url=http://cobrands.hoovers.com/global/cobrands/proquest/factsheet.xhtml?ID=10021

Inside a Major Brand’s Marketing Strategy. (2007, January 3). FOLIO (Red 7 Media, LLC), (), . doi: Retrieved from http://www.foliomag.com/2007/inside-major-brands-marketing-strategy

Kotler, P., Rackham, N., & Krishnaswamy, S. (2006). Ending the war between sales and marketing. Harvard Business Review, 84(7/8), 68–78. Retrieved from http://web.ebscohost.com.wf2dnvr14.webfeat.org/ehost/detail?hid=7&sid=9466c0aa-56a7-4392-8747-ac4497539270%40sessionmgr10&vid=1&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=21124747

Kumar, V., Sarang, S., & Ramaseshan, B. (2011, March, 19). Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework. (academic journal article Journal of International Marketing - ISSN: 1069031X; English AN : 58009554). Retrieved from Argosy University Online Library: http://wfxsearch.webfeat.org.wf2dnvr15.webfeat.org/cgi-bin/WebFeat.dll?Command=Search&Databases=wf_ebscoxml_bsh&wf_action=fulltext&wf_url=http%3A%2F%2Feit.ebscohost.com%2FServices%2FSearchService.asmx%2FSearch%3Fprof%3D%26pwd%3D%26authType%3Dip%26ipprof%3Deitws%26query%3DAN%2B58009554%26startrec%3D1%26numrec%3D20%26db%3Dbsh%26format%3Dfull%26sort%3DDate&ispdf=1

MarketingProfs LLC. (2010, January 27). Disconnects Plague Loyalty Programs (White Paper ). Retrieved from MarketingProfs.com: http://www.marketingprofs.com/charts/2010/3359/disconnects-plague-loyalty-programs : .

PR Newswire. (2011, March 21). Reportlinker Adds Global Holography for Industrial Applications Industry (Industrial Report). Retrieved from WTHR.com: http://www.wthr.com/story/14291302/reportlinker-adds-global-holography-for-industrial-applications-industry

Staff (2011, March 20). What’s the best airline loyalty program?. The Economist. (Online), (The Economist Newspaper Ltd). Retrieved from http://www.economist.com/blogs/gulliver/2011/03/frequent_flyer_programs; and http://search.proquest.com.wf2dnvr2.webfeat.org/docview/857940743/fulltext?source=fedsrch&accountid=34899

Temkin, B. (2011, January 21). I Am The Customer Experience… Not! [Web log message]. Retrieved from http://experiencematters.wordpress.com/category/employee-engagement/

Weitz, B. A., & Wensley, R. (2002). Handbook of Marketing. Thousand Oaks, CA 91320: Sage Publications Ltd.

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