Marketing Communication, a presentation about marketing communications to junior marketing managers [2 of 3]

Marketing Communication by Brand

So let’s move on to the “major” American carriers and see what we can determine.
To do that, we revisit our database, altering it in a way that may aid us…

Drivers of and their Changes

With margins so tight, fuel through the roof, then add our recent recession and you quickly understand that the contextual macro economy these air carriers operate within find them scrambling.

Delta had just emerged from bankruptcy in 2007, one pair of our carriers has already merged and another is in the process.